- Coca-Cola Wins Social Races At Indy And 600
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
First, Coke is a major sponsor of both races. Second, NASCAR driv ...
- Betfred Seeks New Advertising Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Betfred is calling a review of its GBP5m advertising account. The incumben ...
- Microsoft Retired Ballmer Buys L.A. Clippers For $2 Billion
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Clipper co-owner Shelly Sterling said the Sterling family trust has agreed ...
- Benched BoSox Reporter Jenny Dell Officially Leaves NESN
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, May 29, 2014
Benched Red Sox sideline reporter Jenny Dell officially leaves NESN, the Bost ...
- India Cricket Beats Olympics Live Streaming Record
Around the Net in Video, P.J. Bednarski - Thursday, May 29, 2014
A Mumbai video streamer, Starsports,says back-to-back cricket matches attracted 2.8 million viewer ...
- FIFA Can Forget Protecting Against Guerrillas - Brands Are Fighting For Share Of The Second-Screeners
London Blog, Sean Hargrave - Thursday, May 29, 2014
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadi ...
- NHL's Chicago Blackhawks Take Loyalty Cup
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2014
Brand Keys, which polled 150 fans in each of the teams' o ...
- DraftKings Teams Up With World Series Of Poker
Bay State Blog, Val Brickates Kennedy - Wednesday, May 28, 2014
Fantasy sports provider DraftKings has scored a sweet deal with the Wor ...
- ESPN's Bodenheimer Exits Cabler
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2014
Another senior Disney-ABC Television executive is departing the company: ESPN Executive Chairm ...
- WNBA Scores Points In Diversity, Marketing
Marketing: Sports, Barry Janoff - Tuesday, May 27, 2014
While the NBA continues to make news as it decides the fa ...
- Soft Pedal: How Brands Are Helping Pro Cycling Win Its Own Race
MediaPost Weekend, Wayne Friedman - Saturday, May 24, 2014
PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter ...
- Surge In World Cup Google Searches Makes Marketers Rethink Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
As Brazil prepares to host the World Cup, Google analyzes a sur ...
- ImpreMedia Launches 'Quiero Mas Futbol,' Soccer Newspaper Mag
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Capitalizing on the Hispanic love of soccer, ImpreMedia -- publisher of ' ...
- Sports And The Changing Face Of Masculinity
Engage:Men, David Measer - Thursday, May 15, 2014
When Kevin Durant accepted his MVP trophy, he said very little abo ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- CBS Changes TV Model With Prime-Time NFL, 8 New Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
Removed from its big overall 18-49 win a year ago, CBS ...
- Stella Artois Becomes Wimbledon's First Beer Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Stella Artois is to become Wimbledon's first beer sponsor in a de ...
- Sony Shoots For World Cup Second Screeners
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Sony is aiming to own the second-screen experience during the World C ...
- Brazil Touts Brazil Ahead Of FIFA World Cup
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
With about a month to go before the soccer Godzilla lumbers o ...
- A Brand Roadmap For Optimizing Relationships
Marketing: Sports, Jon Last - Tuesday, May 13, 2014
Just a few weeks ago, I had the opportunity to address ...
- OPA Taps CBS Interactive's Kint As New Head
MediaDailyNews, Mark Walsh - Monday, May 12, 2014
The Online Publishers Association has named CBS digital veteran Jason Kint ...
- Asics Reviews Media Buying And Selling Brief
Around the Net In MAD London, Sean Hargrave - Monday, May 12, 2014
Japanese sportswear brand Asics is calling a global review of its med ...
- Want to Score Big With Your World Cup Marketing? Target the Omnichannel 'Majority'
Engage:Millennials, Ragini Bhalla - Monday, May 12, 2014
Did you know 3.2 billion people watched the last World Cup a ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- NEW! Turkish Airlines Makes 'Epic Pool Dunk' After 22 Attempts
Out to Launch, Amy Corr - Friday, May 9, 2014
To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines creat ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- PGA Tour Taps Eyeview For Video Campaign, Ads To Feature Real-Time Scores
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
The Players Championship teed off on Thursday, and with it came ...
- Sport England Seeks Creative Agency To Get Women Into Sports
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
Creative agencies are being approached by Sport England to create a campai ...
- NBC Is Getting More Olympics - For $7.65 Billion
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
One of the highest-rated TV programming series in the U.S. -- t ...
- Sinclair Sees Big Super Bowl/Olympic Ad Gains, But Concerns About Joint Sales Agreements Remain
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
Major revenue gains for Super Bowl, Winter Olympics and retransmission fees ...