- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- Time Warner Cable Agrees To Arbitration To Decide Dodgers TV Dispute
Around the Net In Media, Phyllis Fine - Wednesday, July 30, 2014
Time Warner Cable, which owns rights to SportsNet LA, has agreed ...
- 'Washington Times,' Redskins Strike Content And Marketing Deal
MediaDailyNews, Erik Sass - Monday, July 28, 2014
"The Washington Times" has struck a deal with the Washington Redskins th ...
- Fox Sports, Sporting News Team For Web Network
MediaDailyNews, Wayne Friedman - Monday, July 28, 2014
Looking to ramp up its digital video presence for sports content, F ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- BT Takes Sky To Court Over YouView Sports Channels
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
As the start of the Premier League season beckons, BT has tak ...
- MLB Files Its Objections To FCC's Net Neutrality Fix
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
MLB, the provider of 400,000 hours of streaming video per year (on ...
- Pro Surfing Can Be A Sofa Sport
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
Surfing isn't easy. It looks easy but it isn't. I've tried i ...
- How BitPay Is Playing Bitcoin In Sports
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Bitcoin processing firm BitPay has inked partnerships with the NBA's Sacramento Kin ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- With Golf Mired In A Trap, Dick's Lays Off Its Pros
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 23, 2014
Dick's Sporting Goods yesterday yelled out a loud "fore!" for the trajecto ...
- BMW Joins Gold Rush To 49ers' New Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Major League Soccer’s San Jose Earthquakes will play in the new $1 ...
- Three Brands Were Surprise Winners At World Cup
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
It's interesting that the most talked about brands at the World C ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- College Bowl Naming Rights Grow One Bit(coin) At A Time
Marketing: Sports, Barry Janoff - Tuesday, July 22, 2014
Much like the Internet, cell phones and "Keeping Up with the Kardashians ...
- Mobile-First Media Requires Mobile-First Creators
MoBlog, Steve Smith - Tuesday, July 22, 2014
What does content look like when it is built from the grou ...
- What The NBA Champions Can Tell You About Your Programmatic Media Plan
Programmatic Insider, Joe Lavan - Tuesday, July 22, 2014
Unless you're from Miami, you probably found the San Antonio Spurs' systemat ...
- Facebook Nabs Reed For Global Sports Partnerships
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
Facebook has poached Dan Reed, the NBA's Development League president, to he ...
- Nissan Inks Worldwide Deal With City Football League
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
Nissan's deal makes Nissan official auto sponsor of Manchester City Football Clu ...
- Sinclair Broadcasting Debuts American Sports Network
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2014
Looking to boost its efforts for local, live programming, the big Sincla ...
- Labour Party Considering Junk Food Ad Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
The Labour Party is expected to publish a white paper on propos ...
- 'Sports Illustrated' Bows FanNation Fantasy App
Marketing Daily, Aaron Baar - Wednesday, July 16, 2014
About fantasy games, Jim DeLorenzo, digital vice president and general manager ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This yea ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- The King And I
Marketing Daily, Brian Ford - Wednesday, July 16, 2014
Reflections on a decade of marketing with LeBron. ...
- Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
As widely expected Adidas will be Manchester United's next kit sponsor ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into ...