- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Sports Content For Young Fans: Why It's Important, And What Big Media Can Learn From Dude Perfect
Engage:Men, Brian Selander - Thursday, August 28, 2014
Many millions of adults today probably remember their first Little League gam ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- Coke Zero Begins Football Countdown
Marketing Daily, Aaron Baar - Tuesday, August 26, 2014
"There's joy in the preparation for game day, and Coke Zero provid ...
- Golf Channel Redesigns App
Out to Launch, Amy Corr - Wednesday, August 27, 2014
Random iPhone App of the week: Fore! Golf Channel has revamped i ...
- Consumers Must Sweat To Get Gatorade... Says Peyton Manning
Out to Launch, Amy Corr - Wednesday, August 27, 2014
Gatorade went all "Candid Camera" on a series of unsuspecting convenience sto ...
- New Social Nets Target Sports Fans
The Social Graf, Erik Sass - Wednesday, August 27, 2014
Spectator sports and social media are a natural pairing, and over t ...
- Lenovo's 'Tough Season' Is Back, And Bigger
Marketing Daily, Aaron Baar - Monday, August 25, 2014
Having attracted 13.5 million views last year, Season Two of the mockumenta ...
- How Hollywood Helped The Game Stand Tall
Marketing: Sports, Barry Janoff - Tuesday, August 26, 2014
When it comes to movies in the sports genre, there are fil ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen fr ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- Marriott Enlists Celebrities For Video Series
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
Marriott International is extending its #LoveTravels campaign. The effort includes a vid ...
- Gatorade 'Sweat' Clips Overplay A Tired Premise?
Video Critique, Larry Dobrow - Thursday, August 21, 2014
I wonder how many brands -- specifically, how many brands using vid ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- Fox Sports Taps YouTube Space LA To Produce New Video Series
Around the Net in Video, Gavin O'Malley - Tuesday, August 19, 2014
Fox Sports is working with YouTube Space LA on the production ...
- NFL Gets Tech Boosts From Microsoft
Marketing: Sports, Jim Yang - Tuesday, August 19, 2014
During the Aug. 3 broadcast of the pre-season opener game between t ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- Station Groups Want Blackout Rules To Stay -- For Live Programming To Thrive
TV Watch, Wayne Friedman - Thursday, August 14, 2014
Whatever leverage broadcasters have with sports programming could be lost if t ...
- NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports ...
- Nissan In Multi-Year Partnership With UEFA Champions
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
The sponsorship kicks off with a global campaign featuring some new Niss ...
- Grab That Fan And Hold On!
Marketing: Automotive, Karl Greenberg - Tuesday, August 12, 2014
Oh, that empowered customer! Woe be to the brand that doesn't list ...
- Properties And Brands Need To Know 'The Story'
Marketing: Sports, Jon Last - Tuesday, August 12, 2014
I've used this forum, in the past, to draw analogies between spor ...
- Sky And BT Campaigns Kick Off A Week Before The Premier League Starts
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
In the week before the Premier League kicks off Sky and ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Under Armour Series Details Newton's Struggles, Victories
Marketing Daily, Karl Greenberg - Sunday, August 10, 2014
Under Armour and GreenLight Media and Marketing have launched a documentary conte ...
- Racing Onto More On-Screen Messaging
TV Watch, Wayne Friedman - Monday, August 11, 2014
More testing of on-screen messaging is occurring for one of TV's bigge ...
- Adidas Vows To Take The Fight To Nike
Around the Net In MAD London, Sean Hargrave - Friday, August 8, 2014
Adidas is planning its biggest-ever advertising campaign next year as it figh ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...