- Kraft Launches Hockeyville In The U.S.
Marketing Daily, Karlene Lukovitz - Monday, September 29, 2014
"Hockey's popularity is growing rapidly, and this program enables Kraft to suppo ...
- Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Golf's prestigious Ryder Cup saw its highest online traffic ever, receiving 162,0 ...
- NHL And Go-Pro Make An Upclose And Personal Kind Of Video Deal
Around the Net in Video, P.J. Bednarski - Tuesday, September 30, 2014
Go-Pro cameras will be strapped on some NHL players this year, whi ...
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
London Blog, Sean Hargrave - Tuesday, September 30, 2014
The USA and Europe teams had 5m Twitter fans between them, y ...
- Roger's Tree House: No Girlz Allowed
Mad Blog, - Wednesday, September 24, 2014
Allow me to continue to beat an immensely rich, very stubborn ...
- Drinks Maker Hails Commonwealth Games Sponsorship Success
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activi ...
- AIG Ramps Up Rugby Sponsorship Awareness Campaign On Social
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
American International Group (AIG) is quickening investments in social, video and onli ...
- All Hail The Wallkill Mighty Mites Football Team!
Around the Net in Video, P.J. Bednarski - Tuesday, September 23, 2014
Six and seven year old kids take to the field for t ...
- Miguel Cabrera Strikes Out For Chrysler
Marketing Daily, Karl Greenberg - Monday, September 22, 2014
Chrysler is featuring Major League Baseball MVP Miguel Cabrera in a n ...
- Former Pepsi Exec Dawn Hudson To QB NFL Marketing
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 23, 2014
The National Football League yesterday named Dawn Hudson, the one-time president a ...
- Can Partners Help NFL To Right Wrongs?
Marketing: Sports, Barry Janoff - Tuesday, September 23, 2014
There are nearly 1,700 players on the active rosters of the ...
- Unilever Launches Retail Program Around NCAA Football
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
Unilever, which holds the position as official pre-game products sponsor of NC ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- Gatorade Goes Yard With Jeter 'Farewell' Spot
Marketing Daily - Top of the News, Thom Forbes - Friday, September 19, 2014
If you live in New York, or have friends that do, I ...
- Breed A Bully, And Guess What? That's What You Get
Online Media Daily, George Simpson - Thursday, September 18, 2014
I find it fascinating that fans of the NFL who scream f ...
- Penn Mutual Backs The Growing Sport Of Rugby
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
Eileen McDonnell, Penn Mutual's CEO, said the deal provides a thematic connecti ...
- Marketers To NFL: 'Do We Have Your Attention Now?'
TV Watch, Wayne Friedman - Thursday, September 18, 2014
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Sou ...
- Too Big To Fail: Why The NFL On TV Is Still On Top
TVBlog, Adam Buckman - Thursday, September 18, 2014
It would qualify as a pretty big TV story if TV's highest-rat ...
- Allstate Hosts College Football Twitter Challenge
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
"We feel that we have some of the highest visibility not on ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- Using Big Data To Get Ahead Of The Game-And To Win
Marketing: Sports, Jim Yang - Tuesday, September 16, 2014
There's little doubt that we live in an era that's all abo ...
- Comcast To Carry Univision Deportes
MediaDailyNews, Erik Sass - Friday, September 12, 2014
Comcast and Univision Communications have struck a long-term deal for the distributi ...
- How Much Do Marketers Really Need The NFL?
TV Watch, Wayne Friedman - Monday, September 15, 2014
A lot has been made of the Baltimore Ravens' Ray Rice traves ...
- Your Life In Football
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
You get money, the brands borrowing your smile get equity, the N ...
- NFL Scrambles As Pressure Mounts
Marketing Daily - Top of the News, Thom Forbes - Friday, September 12, 2014
As disenchanted fans and committed critics alike excoriate the National Football Leag ...
- Honda Brings Music To ESPN Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2014
Honda's agreement with ESPN ties with the automaker's Honda Stage music platfo ...
- NFL Scores Big On TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
Amid all the NFL off-field TV coverage over the Baltimore Ravens' R ...
- This New Agency Search App Is Like Tinder For Marketers
Mediapsssst, Richard Whitman - Tuesday, September 9, 2014
Well, here's the greatest thing to have come along since, well, sin ...