- The Sports Marketer's Guide To Monetizing And Protecting Athletic Imagery
Marketing: Sports, Andrew Fingerman - Tuesday, March 31, 2015
Nothing tells or sells the story of the blood, sweat and tea ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Going Beyond Broadcast: Build Better Experiences For Connected Sports Fans
Marketing: Sports, Cole Sletten - Monday, March 30, 2015
With the explosion of connected devices, streaming services and social-media platforms, today ...
- Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 27, 2015
Continuing its foray into original video content, Facebook has secured an exclusi ...
- Expensive Cable Sports Networks At Breaking Point?
TV Watch, Wayne Friedman - Friday, March 27, 2015
Having a sports cable TV network might still seem like an ea ...
- WWE Salutes 'Hero In All Of Us'
Marketing Daily, Aaron Baar - Wednesday, March 25, 2015
Central to the campaign is a 60-second commercial that shows off ma ...
- Unexpected Ways E-commerce Companies Can Capitalize On March Madness Trends
Marketing: Entertainment, Corey Davis - Thursday, March 26, 2015
March Madness is well underway, and while sales and stock prices so ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Not This March: Money For College Basketball Players Still A Jump Ball
TV Watch, Wayne Friedman - Wednesday, March 25, 2015
Strong interest in the NCAA College Basketball Tournament has arrived again, ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Wilson Buys The Bat Brand Favored By Hammerin' Harmon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 24, 2015
You can bet that Mickey Mantle rookie card they won't be rebrandi ...
- Brooklyn Nets, Brett Yormark Think Global, Act Local
Marketing: Sports, Barry Janoff - Tuesday, March 24, 2015
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's ho ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- NFL Airs Net-Only Game To Test TV Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
The NFL will air an Internet-only national regular-season game next year ...
- DraftKings Told To Revise Web Boasts
Daily Online Examiner, Wendy Davis - Monday, March 23, 2015
The fantasy sports operator DraftKings should stop touting itself as the "large ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour
Out to Launch, Amy Corr - Friday, March 20, 2015
This campaign gives me more motivation to wake up early and ...
- Know Your Sports Spokespeople -- And Exact Target Audience
TV Watch, Wayne Friedman - Monday, March 23, 2015
TV marketers have constant needs of fresh-faced athletes to connect with ne ...
- Aldi Signs GBP10m Team GB Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Aldi has become the first official supermarket sponsor of the British Olympi ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Barkley, CDW Sell The Power Of Partnerships
Marketing Daily, Aaron Baar - Thursday, March 19, 2015
"With the increasing complexity of technology services, it makes it important th ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 20, 2015
Gatorade's digital engagement increased by 978% yesterday. The brand released a s ...
- Golf Is The Marketing Long Game For Affluent Brands
Engage:Affluent, Allison Talley - Thursday, March 19, 2015
Becoming a golfer is commitment. Achieving liftoff from the tee seems li ...
- Fram Launches New Digital Platform For Its Sponsored Athletes
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
Part of the effort is a new website, TeamFram.com, that includes ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- Marketing Madness: An Outsider's View Inside March Madness Advertising
Marketing: Entertainment, Scott Jones - Thursday, March 19, 2015
Should we advertise as part of the NCAA Men's Basketball Tournament? That ...
- Basketball Stars Showcase AT&T's 'Strength'
Marketing Daily, Aaron Baar - Tuesday, March 17, 2015
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation ...
- Let The Madness Begin
Marketing: Sports, Seth Leeds - Wednesday, March 18, 2015
March, and this week in particular in the U.S., stands for ma ...