- NBC Sports Scores With UK Premier League
MediaDailyNews, Wayne Friedman - Friday, May 29, 2015
While scandal rocks overall FIFA leadership -- and the business of t ...
- What Peter Funt Learned From YouTube
Around the Net in Video, P.J. Bednarski - Sunday, May 31, 2015
Peter Funt, producer of the new "Candid Camera" (his dad did t ...
- Horizon's Scout Sports And Entertainment Scores FanDuel Account
MAD, Larissa Faw - Wednesday, May 27, 2015
The agency landed this account after a formal review. There wasn't ...
- FIFA Corruption Case: How Will It Impact U.S. Networks, Marketers?
TV Watch, Wayne Friedman - Thursday, May 28, 2015
FIFA, the worldwide organizing body for global soccer sports play, has be ...
- Kelley O'Hara Is Latest 'Built With Chocolate Milk' Sports Star
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
The TV creative and videos, including behind-the-scenes footage, are being featured ...
- Sports Marketing, FIFA Execs Face Corruption Charges
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 27, 2015
Four sports marketing executives and a broadcaster from the U.S. and Sou ...
- Time Inc. Acquires FanSided, Expands Sports Coverage
MediaDailyNews, Erik Sass - Tuesday, May 26, 2015
Ever since its spinoff by Time Warner last year, Time Inc. h ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- Fox, Brands Ready To Kick Some Grass In FIFA Women's World Cup
Marketing: Sports, Barry Janoff - Tuesday, May 26, 2015
In 2011, Fox Sports Media Group secured the exclusive U.S. English-language righ ...
- That Big Desktop Is Holding Its Own
VidBlog, P.J. Bednarski - Tuesday, May 26, 2015
Maybe not everything is focused on mobile. comScore notes the time spe ...
- Havas Sport And Cake Merge
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Brand engagement specialists Havas Sport & Entertainment have announced its merger wi ...
- NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan
Out to Launch, Amy Corr - Wednesday, May 20, 2015
Gatorade has created a 60-second spot dedicated to a specific kind ...
- Coca-Cola Speaks Out On Human Rights Abuses For 2022 World Cup
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Coca-Cola has spoken out against the human rights abuses taking place ...
- PGA TOUR Revamps iPad App
Out to Launch, Amy Corr - Wednesday, May 20, 2015
Random iPad app of the week: The PGA TOUR updated its iP ...
- WPP Launches ESP, A New Sports Rights Agency
MAD, Steve McClellan - Monday, May 18, 2015
ESP will work with sports teams, leagues, federations and other sports entiti ...
- Crowne Plaza 'Always On' With Title Sponsorship Of PGA Invitational
Marketing Daily, Karl Greenberg - Monday, May 18, 2015
The Challenge is a new social media contest that provides fans wi ...
- Social Media Shorts for Sports: The Value of Snapchat
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, May 19, 2015
Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? ...
- Patriotism-ola
Garfield at Large, Bob Garfield - Monday, May 18, 2015
The Pentagon has been writing checks to NFL teams for staging heartstring-plucki ...
- NHL Extends Relationship With Discover
Marketing Daily, Karl Greenberg - Friday, May 15, 2015
The financial company will continue as title sponsor of the annual "N ...
- Dentsu Agrees To Buy One-Third Stake In Sports Agency Athletes First
MAD, Steve McClellan - Wednesday, May 13, 2015
The Tokyo-based holding company agreed to pay $16.5 million for the sta ...
- Now It's The NFL's Brand That's Deflated
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The firm notes that perception had been heading up for the N ...
- New York Road Runner's Wittenberg Will Run New Entrant, Virgin Sport
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 13, 2015
Richard Branson, who never seems to run out of new ideas f ...
- ESPN Creates Programming, Ad Sales Synergies With 'GMA' on ABC
MediaDailyNews, Adam Buckman - Tuesday, May 12, 2015
ESPN Radio's "Mike & Mike" show (6-10 a.m. Eastern), hosted by Mi ...
- NEW! Nike Women Battle Inner Thoughts And Are #BetterForIt
Out to Launch, Amy Corr - Tuesday, May 12, 2015
We are often our own worst critic, especially when it comes ...
- Discovering The 'Secret Sauce' That Drives Greater Onsite Fan Engagement?
Marketing: Sports, Jon Last - Tuesday, May 12, 2015
The sports marketing world is fraught with numerous examples of "fire, fir ...
- Honda Brings Back 'The Fastest Seat In Sports' For IndyCar
Marketing Daily, Karl Greenberg - Friday, May 8, 2015
Now you can take one of Honda's open-wheel racers for a dri ...
- Winners And Losers In A Very Bad Week For Sports
Marketing Daily, Karl Greenberg - Friday, May 8, 2015
Let's get to this quintessence of dust: the (chortle, weep) "fight" ...
- Channel 5 To Show Football League Highlights
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
The Football League has struck a deal with Channel 5 to a ...
- Jeep Hits The Beach With World Surf League Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
Jeep gets branding on the Tour Leaderboard and the yellow Leader Jerse ...
- TalkSport Cries Foul Over Radio 5 Live Expansion
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
BBC plans to expand Radio 5 Live's sister digital station, 5 Li ...