- Chime Board Approves $585 Million Cash Offer From Providence, WPP
MAD, Steve McClellan - Friday, July 31, 2015
The deal is subject to regulatory and Chime shareholder approval. Providence ...
- Soaring NBA Finals For ABC: How Can A Network Get The Most Out Of A Big Sporting Event?
TV Watch, Wayne Friedman - Wednesday, July 29, 2015
ABC grabbed great fortune with the entertaining NBA Finals: intense drama arou ...
- PGA Tour Live Is The Latest OTT Entrant, Starting Tomorrow
VidBlog, P.J. Bednarski - Wednesday, July 29, 2015
PGA Tour Live, a new over the top pro golf subscription servic ...
- Gumtree To Sponsor Premier League Football On BT Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, July 28, 2015
The sponsorship for its secondhand car trading platform, which begins on Augu ...
- Report Says This Year's Super Bowl Game Day Ads Will Also Be Seen Online
VidBlog, P.J. Bednarski - Tuesday, July 28, 2015
Who knew that when NBC and last year's Super Bowl advertisers large ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, July 27, 2015
Red Bull secured a place on the leaderboard after an active d ...
- Baltimore Ravens Score With Branded Emojis
The Social Graf, Erik Sass - Monday, July 27, 2015
Few things go together quite as well as professional sports and soci ...
- O2 Get Rugby Fans To 'Wear The Rose' For England
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
The operator is co-hosting the official sendoff for the team, who wi ...
- Tour de France Coverage Sees Uptick In Viewers, Ratings
MediaDailyNews, Wayne Friedman - Tuesday, July 21, 2015
With dramatic crashes and closely fought races, NBCSN's coverage of the To ...
- Dear Paddy: That Joke Isn't Funny Any More
London Blog, Sean Hargrave - Monday, July 20, 2015
Did you hear the one about the Irish bookmaker whose controversial campaig ...
- Job Site Indeed Sponsors International Champions Cup
Marketing Daily, Karl Greenberg - Friday, July 17, 2015
Mary Ellen Dugan, VP, marketing at Indeed, tells "Marketing Daily" that t ...
- ABC To Launch NBA Games On Saturday
MediaDailyNews, Wayne Friedman - Friday, July 17, 2015
ABC will expand its sports programming on Saturday night with NBA regul ...
- Maytag, DigitasLBi Clean Up With MLB
MAD, Larissa Faw - Thursday, July 16, 2015
Maytag has become the official washer and dryer of Major League Basebal ...
- MLB Players Partner With Nutraceutical Company
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2015
The Major League Baseball Players Association has entered into what it ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, July 15, 2015
Activision secured a spot on the leaderboard thanks to the recent trail ...
- Lanson Has Strong Affinity With Wimbledon But Low Sponsorship Recognition
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Lanson, the official Champagne of Wimbledon, has been named the brand wi ...
- BT Calls For Probe Of Sky's Dominance
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
BT has escalated its war of words with Sky, saying that i ...
- Lord's To Trial Beacon Technology With New App In Time For The Ashes
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
The Marylebone Cricket Club (MCC) is undergoing a "massive digital branding projec ...
- Olbermann's Gone Again: Lessons Learned For Other Cable TV Commentators?
TV Watch, Wayne Friedman - Thursday, July 9, 2015
No matter what you thought about him, Keith Olbermann gave an ed ...
- Retrans Fees Rising, Becoming Competitive With Cable Subscriber Revenues
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
In three years, TV stations' average retransmission fees will rapidly climb ...
- ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
ESPN's sports award show, "The ESPYs," will see Capital One return ...
- England Unveils Rugby World Cup Kit On Social Media
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
Canterbury and team England have released the first images of the shi ...
- I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news tod ...
- Women's World Cup Grabs 25M Viewers
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
The U.S. championship victory over Japan in the FIFA Women's World C ...
- New Balance Is 'Always In Beta' With New Global Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 2, 2015
The effort centers on a TV spot launching July 6 about ...
- Tour de France's Advertising Outrides 2014
MediaDailyNews, Wayne Friedman - Thursday, July 2, 2015
NBCSN says advertising pacing for its Tour de France three-week event ...
- Pulling No Punches: TV Actors Fighting For Multimillion-Dollar Salaries
TV Watch, Wayne Friedman - Monday, July 6, 2015
TV talent doesn't come cheap. But TV producers haven't paid out ...
- NBC Running Big NASCAR Ad And Promotional Campaign
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2015
Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that t ...
- Women's Soccer Is A Streaming Kickstarter For Fox
Around the Net in Video, P.J. Bednarski - Wednesday, July 1, 2015
Heading into Tuesday's match with Germany (the U.S. women won, 2-0), F ...