- Whistle Sports To Provide Content for 26 Dailymotion Channels
Around the Net in Video, P.J. Bednarski - Monday, November 30, 2015
Under the Dailymotion deal, Whistle Sports will work with over 20 creato ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...
- Labatt Supports USA Sled Hockey
Marketing Daily, Tanya Gazdik - Monday, November 23, 2015
Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster Jo ...
- Whistle Sports: Video Platform For A Younger Playground
VidBlog, P.J. Bednarski - Monday, November 23, 2015
In less than two years, Whistle Sports has gone from two milli ...
- Sky Freed From Selling Channels At Wholesale Rates To Rivals
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
Ofcom has scrapped rules forcing Sky to offer its flagship sports channe ...
- Networks Could Be Impacted By Fantasy Sports Ad Slowdown
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2015
A possible TV advertising slowdown from upstart fantasy sports companies could ha ...
- Potential Headache: No More Pharma Ads In TV Land?
TV Watch, Wayne Friedman - Thursday, November 19, 2015
What will networks do if two extremely lucrative ad categories - pharmaceutica ...
- Yahoo Eyed In Investigation Into Fantasy Sport Sites
Around The Net in Daily Online Examiner, Gavin O'Malley - Wednesday, November 18, 2015
Yahoo has reportedly been subpoenaed by the New York State attorney gener ...
- Manchester United Set To Be Highest-Grossing Football Club Ever
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
A record-breaking sponsorship deal with Adidas has made a significant financial impa ...
- BBC Sport And Red Button Services Face Cutbacks
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Spending on athletics and minority sports is to be cut by t ...
- Lidl Sponsors English, Welsh And Scottish Football Associations
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
In its latest growth move, Lidl has been announced as the le ...
- NFL Reportedly Meets With Yahoo To Mull More Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 18, 2015
NFL Commissioner Roger Goodell met with Yahoo execs to talk about ...
- Hockey Player Performs Trick Shots To Promote Hockey Stick
Out to Launch, Amy Corr - Wednesday, November 18, 2015
My first thought was "How'd he do that?" Chicago Blackhawks player Jonath ...
- NY Attorney General Broadens Online Gambling Probe, Subpoenas Yahoo
PolicyBlog, Wendy Davis - Wednesday, November 18, 2015
New York Attorney General Eric Schneiderman's crusade against daily fantasy sports site ...
- Hyundai Back In Big Way For 50th Super Bowl
Marketing Daily, Karl Greenberg - Thursday, November 12, 2015
The automaker also has the big voice, as it will run abo ...
- Bonnier Motorcycle Division Launches Marketing Agency For Power Sports Advertisers
Publishers Daily, Sara Guaglione - Thursday, November 12, 2015
Bonnier Motorcycle Group has started a new in-house marketing agency for pow ...
- Ruminations On The Jumbotron's Past And Future
Around the Net in Video, P.J. Bednarski - Thursday, November 12, 2015
"It could be argued that the Jumbotrons were the original 'second scree ...
- New York State Deems Daily Fantasy Sports Gambling Illegal
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Big TV marketers DraftKings and FanDuel -- daily fantasy sports operations ...
- Sports, Live Events Boost Q3 TV Ad Sales
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Sports and live event TV is contributing to a slight increase ...
- Rugby World Cup Helps Boost ITV Profits
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
ITV saw ad revenues surge 8% in the third quarter as viewe ...
- Former CBS Digital Exec Vilade Joins Multiplatform Network One World Sports
MediaDailyNews, P.J. Bednarski - Monday, November 9, 2015
One World Sports, an outlet for pro sports that are more popul ...
- Optimedia Holes Bridgestone Golf
MediaDailyNews, Joe Mandese - Monday, November 9, 2015
Publicis' Optimedia unit has been named agency of record for media strateg ...
- Student-Athletes Leverage Power Of TV Revenue For Social Justice
TV Watch, Wayne Friedman - Tuesday, November 10, 2015
If you want to effect change at a university, threaten its revenu ...
- StubHub Loses Antitrust Lawsuit Against Ticketmaster And Warriors
Around The Net in Daily Online Examiner, Wendy Davis - Monday, November 9, 2015
A judge has thrown out StubHub's antitrust lawsuit against Ticketmaster and t ...
- NEW! Gatorade Celebrates 50 Years With Look To Future Products
Out to Launch, Amy Corr - Thursday, November 5, 2015
To celebrate its first 50 years, Gatorade looks to the future ...
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Throughout the Rugby World Cup we have ranked advertisers, and now it ...
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
London Blog, Sean Hargrave - Wednesday, November 4, 2015
One agency has announced non-sponsor Adidas as the tournament winner -- ...
- Redskins Player Sues FanDuel
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, November 3, 2015
Washington Redskins receiver Pierre Garcon has sued fantasy sports site FanDuel f ...
- Synergy, Engine Group's Sports Marketing Shop, Expands To U.S.
MAD, Steve McClellan - Monday, November 2, 2015
The firm has set up shop in New York and will ...
- Mastercard Named Most Effective Rugby World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
As the Rugby World Cup draws to a close, Mastercard has be ...