- Fox Sports, Twitter Produce Content For Super Bowl Week
Mobile Marketing Daily, Ben Frederick - Friday, January 29, 2016
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick t ...
- The Super (Real-Time, Hunky, Socially Progressive) Bowl
RTBlog, Felicia Greiff - Friday, January 29, 2016
Rob Lennon, senior product marketing manager, PaperG, weighed in on what ...
- Guiding On-Air Sports Journalists On Sponsorship: Complex Future?
TV Watch, Wayne Friedman - Friday, January 29, 2016
For weeks now, there has been coverage of ESPN's most high profi ...
- DiGiorno Serves YouTube Stars For Pre-Super Bowl Ads
Around the Net in Video, P.J. Bednarski - Thursday, January 28, 2016
The new TV effort, which will include ads on ESPN and ...
- Building A Great Marketing Team: Lessons From The Golden State Warriors
Email Insider, Loren McDonald - Thursday, January 28, 2016
As an Oakland, Calif., native and lifelong Northern Californian, I'm in basketba ...
- Report Should Salve Any Super Bowl 50 Buyer's Remorse
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2016
Good news for Hyundai, Mini, Honda, Toyota, Kia, and GM, and t ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video Buy
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
SpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- Drug Cheats And Nike Ties Prompt Adidas To Ditch Athletics Organiser
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Adidas' sponsorship of the International Association of Athletics Federations has been ...
- Adidas Should Follow The Stars, Leave Crooks Behind Bars
London Blog, Sean Hargrave - Tuesday, January 26, 2016
Constant corruption issues are surely going to prompt sponsors to stick wi ...
- CBS' AFC Title Game Bests Fox's NFC Contest
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
The NFL's NFC and AFC championships -- now regularly the second- a ...
- ESPN's Viewing Steadier With Sports Than Non-Sports Fare
MediaDailyNews, Wayne Friedman - Friday, January 22, 2016
Total average viewership of live sports events from 2009 to 2015 h ...
- Daily Fantasy Sports Leagues Dramatically Cut TV Ad Spend
MediaDailyNews, Wayne Friedman - Friday, January 22, 2016
DraftKings and FanDuel, as new advertisers, were the darlings of TV spor ...
- Team Sky Picks iProspect For Digital Strategy
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Team Sky, the professional cycling team that has comprised Tour de Fran ...
- Oberto Taps Sports Celebs For New Campaign
MAD, Larissa Faw - Thursday, January 21, 2016
Oberto is doubling down on sports stars with a new roster ...
- Infront Acquires Omnigon Digital Monetization Firm
Online Video Daily, P.J. Bednarski - Thursday, January 21, 2016
Infront Sports and Media, the Swiss-based sports and marketing company, has acquir ...
- Facebook 'Sports Stadium' Lets Friends Follow Games Live
The Social Graf, Erik Sass - Thursday, January 21, 2016
Facebook announced the launch of "Facebook Sports Stadium," a hub for Facebo ...
- BetVictor Looking For Ad Agency For Euro 2016
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
It is understood that the company is looking for a shop ...
- Andy Murray Raises Concerns Over Gambling Links To Tennis Tournaments
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
Andy Murray has raised concerns that William Hill's sponsorship of the Australi ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambrid ...
- BBC Likely To Lose More Sports Rights To Commercial TV
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
The BBC is likely to have to lose more live sporting even ...
- MLB Will Allow In-Market Streaming Of Local Teams
Online Video Daily, P.J. Bednarski - Tuesday, January 19, 2016
An out-of-court settlement of a lawsuit against Major League Baseball means fa ...
- How Should Sponsoring Brands Deal With Sports Corruption?
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
Sports marketers have plenty to look forward to this year, but amp ...
- BT Quad Play Versus Sky Q - One Bill Or The Big Game In The Study?
London Blog, Sean Hargrave - Friday, January 15, 2016
BT has got the quad play green light as Sky readies ...
- Deloitte, USGA Partner For Initiatives
Marketing Daily, Tanya Gazdik - Friday, January 15, 2016
Deloitte is entering into a multi-year strategic partnership with the United Stat ...
- Study: ESPN Popularity Wanes, 56% Would Drop Trad TV Service
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
A new study suggests that just 6% would pay for a modest ...
- Adland Optimism Low Despite Olympics And Euro 2016
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Marketers' confidence about future business performance has fallen to the lowest ra ...
- Latest Bellwether Figures -- Abandon Hope Or Steady As She Goes?
London Blog, Sean Hargrave - Thursday, January 14, 2016
Marketers' confidence is down but if interest rate rises are gradual, t ...
- NEW! Tough Mudder Launches First Global Ad Campaign
Out to Launch, Amy Corr - Wednesday, January 13, 2016
Tough Mudder, you're on my bucket list. The company launched its fir ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- ESPN Grabs Softer College Football Championship Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
ESPN's college football championship game on Monday night witnessed a smaller decli ...