- Should Regional Sports TV Go OTT?
TV Watch, Wayne Friedman - Thursday, March 31, 2016
Regional TV sports networks may be finding a tougher road to trav ...
- HYFN Hyping New Pro Rugby League
MAD, Larissa Faw - Tuesday, March 29, 2016
The new league kicks off its first season April 17 with tea ...
- NBCU Inks More Than $1 Billion In Rio Olympics Advertising
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2016
Coming four months before the event, NBC says these results are we ...
- NFL Runs Ad Rebutting 'NYT In... 'NYT'
The Daily Blog, Erik Sass - Wednesday, March 30, 2016
The NYT article contended that the NFL systematically undercounted player concussions. T ...
- NCAA Scores $755 Million For TV Networks
MediaDailyNews, Wayne Friedman - Monday, March 28, 2016
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Netwo ...
- PGA, Chase And 'Bon Appetit' Partner For "Champions Of The Course"
The Daily Blog, Erik Sass - Tuesday, March 29, 2016
The new cross-promotional campaign, called "Champions of the Course," will share tip ...
- 'Marie Claire,' 'Golfweek' Appoint New Associate Publishers
Publishers Daily, Sara Guaglione - Friday, March 25, 2016
"Marie Claire" and "Golfweek" named new associate publishers this week. Stacy Bettm ...
- Sky Snaps Up Exclusive F1 Rights 2019 to 2024
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Sky has won exclusive rights to show Formula One racing from 201 ...
- Liverpool Extends 25-Year Relationship With Carlsberg
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Liverpool and Carlsberg will celebrate their 25th anniversary together next year aft ...
- Variable Spreads Sunshine To Woman Running A Half-Marathon
Out to Launch, Amy Corr - Wednesday, March 23, 2016
The Variable made one half-marathoner's day a lot brighter on behalf ...
- Yahoo Suspends Daily Fantasy Sports In New York
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, March 22, 2016
Yahoo said today that it will stop offering daily fantasy sports ...
- March Madness: Soft Early Ratings, Higher Ad Sales
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
The NCAA Men's College Basketball Tournament has seen softer TV ratings throu ...
- March Madness Sports Mobile Opportunities
Mobile Marketing Daily, Ben Frederick - Monday, March 21, 2016
After last year's ratings blowout, this year's March Madness tournament has se ...
- NEW! Athletes Do Nothing In Latest Gatorade Campaign
Out to Launch, Amy Corr - Monday, March 21, 2016
Recovery is important for athletes, so doing nothing is a good thin ...
- New Sky Channel Will Air Some Premier League Football To Non Sports Subscribers
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Sky is to launch a new TV channel that will make li ...
- Sky Dips Its Toe In VR
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
Sky has announced today that it will be dipping a toe ...
- March Madness: Experts Say Playbook Has Changed
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
It's March, which means a plethora of marketing activations around the NC ...
- TV Show Complements 'Anglers Journal' Magazine Launch
Publishers Daily, Sara Guaglione - Thursday, March 17, 2016
"Anglers Journal Television" will air on the Discovery Channel's Destination America networ ...
- No Cord-Cutting Please, We're British
London Blog, Sean Hargrave - Thursday, March 17, 2016
As tv cords are cut globally, Brits are half as likely ...
- Discovery Sets Up Ad Sales Team In London For Olympics
Around the Net In MAD London, Sean Hargrave - Wednesday, March 16, 2016
Discovery has poached Viviane Paxinos from A+E Networks to head ad sal ...
- Get A Grip: ASO's New Campaign For GolfPride
MAD, Larissa Faw - Tuesday, March 15, 2016
New TV work will appear on The Golf Channel; print will appe ...
- How To Amplify Live TV Spots With Social Media Placements
Social Media & Marketing Daily, Stacey Weller - Tuesday, March 15, 2016
If you're a TV sponsor of major live events like sports a ...
- NFL Says Football Can Cause Major Brain Injuries: More Headaches To Come?
TV Watch, Wayne Friedman - Wednesday, March 16, 2016
NFL now confirms -- for the first time -- its sport c ...
- Mercedes To Be Channel 4's Only Pre-Race F1 Advertiser
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
Mercedes-Benz Cars UK will be the only brand to advertise around Chann ...
- Sharapova Shows Brands Have Developed Morals -- Next Stop Russian Rio Ban?
London Blog, Sean Hargrave - Tuesday, March 15, 2016
The public demands that brands no longer turn a blind eye ...
- NASCAR Drivers Choose Adventures In Promotion
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
NASCAR is in the midst of a three-week marketing campaign to promo ...
- Yahoo Teams With NHL To Stream Free 'Game A Day'
MediaDailyNews, Sara Guaglione - Friday, March 11, 2016
Yahoo announced Thursday it has made a deal with the National Hock ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- 'Most Marketed Olympic Games Ever': Kill Me Now
MediaDailyNews, George Simpson - Thursday, March 10, 2016
The upcoming Zika -- er,sorry, Rio Games -- will be "one ...
- NEW! Watch A Grueling Michael Phelps Workout In Ad For Under Armour
Out to Launch, Amy Corr - Thursday, March 10, 2016
First I got emotional watching Under Armour's 90-second TV spot starring Micha ...