- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- See Steph Curry In 360 Degrees. Amazing!
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
Technology acquired by Intel creates a new kind of replay, one th ...
- Big Papi Surprises Yankees Fans In B-Dubs Video
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2016
To generate social buzz among the sports lovers who are the restaura ...
- Including Sports In Ratings Totals: It's All TV, Isn't It?
TV Watch, Wayne Friedman - Friday, May 27, 2016
All TV networks want to massage their story this time of yea ...
- 12up Brings Cost Per Engagement To Sports Content
The Daily Blog, Erik Sass - Wednesday, May 25, 2016
A new online sports media company, 12up, is setting out to chan ...
- The One Thing You Probably Don't Know About Kenneth Starr
VidBlog, P.J. Bednarski - Wednesday, May 25, 2016
Here's the answer: Despite some of the things you may have re ...
- Twitter's NFL Deal Hits TV Where It Lives
Around the Net in Video, P.J. Bednarski - Monday, May 23, 2016
Twitter’s deal for Thursday Night Football is significant because it shows ...
- YouTube Rules Out Challenging BT Sport Or Sky On Football Rights
Around the Net In MAD London, Sean Hargrave - Friday, May 20, 2016
A near record number of football fans discarded their TV sets ...
- Aspen Dental Enlists NASCAR Drivers For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 19, 2016
"Obviously, there's great reach -- NASCAR reaches millions of fans across t ...
- Public Associate Non-Sponsoring Brands As Linked To Euro 16
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
In a poll of 1,000 UK people with an interest in t ...
- Nike Or Adidas? If You Don't Know Either, Sports Sponsorship Has A Problem
London Blog, Sean Hargrave - Thursday, May 19, 2016
Euro 2016, Nike or Adidas? Bud or Carlsberg? If you don't kno ...
- ESPN's Chances To Make The Big OTT Transition? Better Than You Might Think
TV Watch, Wayne Friedman - Thursday, May 19, 2016
Can the likes of ESPN really make the transition to a stand-alon ...
- New 'NBA Playmakers' Wants UGC To Drive To The Hoop
Around the Net in Video, P.J. Bednarski - Wednesday, May 18, 2016
NBA Playmakers will be a video network aimed at millennials that enabl ...
- PGA Tour May Want To Start Its Own Channel
Around the Net in Video, P.J. Bednarski - Wednesday, May 18, 2016
The PGA Tour can opt out of its media deals with C ...
- USTA Hires LimeGreenMoroch To Boost Multicultural Interest In Tennis
MAD, Steve McClellan - Tuesday, May 17, 2016
The Chicago-based cross-cultural agency was tapped by the organization to develop strategi ...
- Sports, Music, Presidential Politics Generate Strong Impressions
Real-Time Daily, Tobi Elkin - Wednesday, May 18, 2016
Jumping off of key events in pop culture, AppNexus on Wednesday releas ...
- ESPN's Upfront Mantra: Nothing Draws Audiences Like Live Sports
Television News Daily, Adam Buckman - Tuesday, May 17, 2016
The tagline seen repeatedly during the presentation said it all: "ESPN ...
- Sacramento Kings Rebrand Franchise
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
"Throughout the development process of the new visual identity, we worked ...
- Honda Preps For IndyCar Season
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
Created in partnership with USA Today Network, the 360 "Fastest Seat ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirko ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- Mazda Partners With 'USA Today' Sports
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
"When considering partnerships, Mazda looks for the best way to fit organical ...
- Gatorade To Lionel Messi: 'Don't Go Down'
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Gatorade launched "Don't Go Down," a global video starring soccer phenom Lion ...
- Rattle Of The Sexes: News From Whistle Sports And StyleHaul
VidBlog, P.J. Bednarski - Wednesday, May 11, 2016
These two streamers know their audience and get down to it ...
- Trump's Anti-Immigrant Rhetoric Used To Promote Upcoming Soccer Tourney
MAD, Steve McClellan - Friday, May 6, 2016
In the spot from Mercado McCann -- promoting a network's coverage ...
- NEW! Hockey Team Turns 'Checking' Into Rink Bingo For Attendees
Out to Launch, Amy Corr - Friday, May 6, 2016
Hockey Club Davos is a professional Swiss Hockey team, that, despite havi ...
- Under Armour Confident It Will Topple Nike
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Having overtaken Adidas in the North American sportswear market, only Nike n ...
- Tag Heuer Signs Up Claudio Ranieri
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Tag Heuer is continuing to invest its sports marketing efforts in footba ...
- Ram Truck Preps Derby-Themed Promo
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
The brand's multi-tiered sponsorship includes branding on gate crew staff uniforms a ...
- Kentucky Derby Sponsorship Growing
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2016
With horse racing fans counting down to the Kentucky Derby, Kantar Med ...