- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- New Boss Bringing Brand Overhaul To Buffalo Wings & Rings
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
Roger David, who has a history of building and launching successful brand ...
- Macy's To Launch New Bloomie's Concept
Marketing Daily, - Thursday, January 21, 2010
Macy's, Inc. is taking advantage of the consumer's "How can I g ...
- Target To Spend $1 Billion On P-Fresh Plan
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2010
Target Corp. says it is spending $1 billion in the coming ye ...
- Harley CMO Addresses Motor Press Group
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
"Harley-Davidson is not a discretionary purchase to our [loyalists]," says CMO Mark-Ha ...
- Pioneer Strategy Fits Audio Product To Buyer
Marketing Daily, Aaron Baar - Monday, January 18, 2010
Pioneer Electronics is looking to take some of the guesswork out ...
- Goals Are Good, Except When They're Not
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
About 10 years ago, General Motors initiated a program to reverse t ...
- Volkswagen's Grasp Just Might Exceed Its Reach
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
David Welch writes that, quixotic as it may have seemed a coup ...
- BJ's Is Confident About Its Value Positioning
Marketing Daily, Sarah Mahoney - Tuesday, January 12, 2010
CEO Laura J. Sen concedes that she was wrong in her assessmen ...
- Ford's Message: We Are The Medium
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
As far as Ford's focus on in-car technology for music, entertainment, communicatio ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- R/GA Names Charnock Chief Strategy Officer
Online Media Daily, John Capone - Monday, January 11, 2010
R/GA Monday announced the appointment of William Charnock to the newly creat ...
- Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
The frozen-pizza lines that Kraft sold to Nestle to raise cash f ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At Initiative
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Agency of the Year 2009: Best Buying and Planning: MediaVest
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Hulu hooping across platforms: When it made an upfront-style deal with Hul ...