- Is It Better To Have One Or Many Mobile Games?
Marketing Daily, Aaron Baar - Wednesday, April 30, 2014
To have one, or to have many; that is the question wh ...
- Big Data Is Like Sex
MAD, Larissa Faw - Wednesday, April 16, 2014
Now that we have your attention, that's how Duke University's Dan Arie ...
- Segmentation Is The Key To Successful Sales, Profit And Growth
Marketing: Health, Patrick McGloin - Tuesday, April 15, 2014
Over the past 30 years, life sciences and biotech organizations have develop ...
- Mobile's Biggest Problem? Forgetting Its Audience
Mobile Insider, Maya Mikhailov - Friday, April 11, 2014
What began as a focus on personalized selling and a handshake h ...
- Publicis' Levy: We Need Both 'Snipers' And 'Carpet Bombers'
MAD, Larissa Faw - Wednesday, April 9, 2014
Speaking at MIPTV this week, the CEO of Publicis Groupe said th ...
- P&O Looks For New Creative Agency With European Reach
Around the Net In MAD London, Sean Hargrave - Thursday, April 3, 2014
P&O Ferries has dropped its Brighton-based creative agency, Designate, and is looki ...
- MediaCom Retains VW's $3.1 Billion Global Media Assignment
MAD, Steve McClellan - Tuesday, April 1, 2014
The car maker has extended its contact with MediaCom for an addition ...
- Brand Purpose Drives Digital At General Mills
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The old brand briefing for commercials is especially important in the digit ...