- RFK Jr. Springs A Super Bowl Surprise, While Mark Wahlberg Prays
TVBlog, Adam Buckman - Monday, February 12, 2024
RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray wi ...
- Searching For Mr.P: Pringles' SB Campaign Begins And Ends With User-Generated Content
CPG Insider, Erik Oster - Friday, February 9, 2024
Pringles' U.S. marketing lead discusses the role of fan engagement in bringi ...
- Carl's Jr. Returns To Super Bowl, Promotes Free Burgers
MAD, Fern Siegel - Thursday, February 8, 2024
The Callen agency enlisted CKE Restaurants CMO Jennifer Tate to appear ...
- Booking.com Checks In Tina Fey For Super Bowl Ad
MAD, Fern Siegel - Thursday, February 8, 2024
The ad campaign - "Book Whoever You Want To Be" - highligh ...
- Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
MAD, Fern Siegel - Thursday, February 8, 2024
Humans are so preoccupied by digital content, they don't bother noticing t ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- Toyota Spotlights 'Dareful Handle' On Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, February 8, 2024
The automaker had been working on the Toyota Tacoma campaign for ...
- ScarJo Joins 'Almost Champions' In M&M's Super Bowl Campaign
Marketing Daily, Erik Oster - Thursday, February 8, 2024
The actress' two-for-two Oscar loss qualified her for the "Almost Champions Ri ...
- Nerds Introduce Brand Character Gummy In Ferrara's Big Game Debut
Marketing Daily, Erik Oster - Thursday, February 8, 2024
The also spot features an appearance by singer and viral TikTok st ...
- Kia's Super Bowl Spot Has All The Feels
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 8, 2024
The spot, which is called "Perfect 10," was previewed Thursday morning ...
- How Brands Can Win With Gen Z at The Super Bowl
Marketing Insider, Jess Lloyd, Peter Nicholson - Friday, February 9, 2024
This year's Super Bowl is poised to be the first one that ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime Teaser
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Apple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Big Game Ad Claims: Trends, Lessons Learned
MediaDailyNews, Jennifer Santos - Thursday, February 8, 2024
In recent years, BBB National Programs' National Advertising Division has received competiti ...
- Football Fans Asked To Take The Jif And 'Save The Celery'
MAD, Fern Siegel - Wednesday, February 7, 2024
One billion chicken wings are consumed on Super Bowl Sunday. But wh ...
- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
MAD, Fern Siegel - Wednesday, February 7, 2024
Ally's streaming spot reminds people of all the items they can sa ...
- BMW's Unique Take On Imitation
Mad Blog, Barbara Lippert - Wednesday, February 7, 2024
"There is only one Christopher Walken" according to this BMW spot, whi ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- Papa Johns Launches 'Vegas Style Pizza' Promo Awarding $58K
Marketing Daily, Teresa Buyikian - Wednesday, February 7, 2024
Grand prize is delivery of the cash prize in a bespoke, bedazzle ...
- Hyundai Plans To Share Instagram Channel
Marketing Daily, Tanya Gazdik - Wednesday, February 7, 2024
"Basically, we're going to AirBnB their Instagram to other brands," says Jas ...
- Microsoft Back In The Big Game With Copilot Ad
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Microsoft will run the first Super Bowl ad in four years ...
- Will Michelob Ultra's 'Superior Beach' SB Ad Be This Year's Consumer Favorite?
Mediapsssst, Richard Whitman - Wednesday, February 7, 2024
Ad tester System 1 has put ads released early by Super Bo ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
TV Watch, Wayne Friedman - Thursday, February 8, 2024
VidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Messi Takes 'Superior' Shot For Michelob Ultra In Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 6, 2024
Lionel Messi, who exhibits his soccer excellence is an impromptu moment, sta ...
- Pringles Taps Chris Pratt To Grow His 'Stache For Super Bowl Ad
Marketing Daily, Erik Oster - Tuesday, February 6, 2024
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringl ...
- Kick-Ass Grandmas Spark Doritos Dinamita's Super Bowl Ad
Marketing Daily, Erik Oster - Tuesday, February 6, 2024
The ad may feature a new generation of talent in actors Jen ...
- United Airlines Gets Creative With Super Bowl Offerings
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 6, 2024
The Cleveland market spot acknowledges the agony of being a Browns f ...
- Commercials Of Super Bowl Past: Oh, The Sadness Of It All
TVBlog, Adam Buckman - Wednesday, February 7, 2024
Another Super Bowl Sunday is just days away and, as always, t ...
- Dove Confronts 'Hard Knocks' For Girl Athletes
MAD, Fern Siegel - Monday, February 5, 2024
Body image adversely affects young girls. Dove is encouraging them to reta ...
- 'Doctor' Recommends Drumsticks In Super Bowl Spot
MAD, Fern Siegel - Monday, February 5, 2024
Dr. Umstick (get it?) has a singular prescription for a sick airli ...
- Jason Mamoa Channels Jennifer Beals In T-Mobile Super Bowl Spot
Marketing Daily, Les Luchter - Monday, February 5, 2024
Mamoa joins T-Mobile ad regulars Zach Braff and Donald Faison singing a ...