- PubMatic: Consumers Confused About Online Tracking
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
A new PubMatic study finds Internet users are more accepting of anonymo ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- Adchemy Stitches Together Intent: Search, Social, Mobile, Behavior
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Adchemy will release information on an underlying technology its engineers created th ...