- Target Practice
MarketingTools: CRM, Kathleen Stockham - Tuesday, February 19, 2013
Recently, in a detailed conversation with a client, they had some ve ...
- The Exchange Game - Why Advertisers Should Be Playing
Real-Time Daily, Tracy Gross - Saturday, February 16, 2013
Regardless of the obstacles, it's clear to me that RTB is ...
- Google's Big Move: Targeting Contexts, Not Screens
Data and Targeting Insider, Steve Smith - Friday, February 8, 2013
By blurring the lines among desktop, tablet and mobile screens, Google ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- Yahoo Japan, AdTruth Sign Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Supporting the rise of mobile marketing and the decline of browser cookie ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...