- Taptica Applies Gambler's Math To Mobile Advertising
Real-Time Daily, Tyler Loechner - Friday, May 31, 2013
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisc ...
- Time Equals Usage Data For Mobile Phones
Data and Targeting Insider, Laurie Sullivan - Thursday, May 30, 2013
I'm pretty sure on the weekend I average more than 58 minut ...
- Why Marketers Need To Think 'Audience First'
Marketing Daily, Paul Alfieri - Tuesday, May 28, 2013
Today, our customers move fluidly across platforms. The key for marketers ...
- Shopping App Swirl Adds In-Store Capability
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Swirl entered the mobile shopping fray last year with an iPhone a ...
- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...
- Content Is Consuming Us: If You Can't Beat 'Em, Join 'Em
Video Insider, Ashkan Karbasfrooshan - Monday, May 13, 2013
To me, everywhere you look, content is consuming us, as we consu ...
- Ad Network Sees Shift To Tighter Mobile Targeting
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
As marketers become more familiar with location-based targeting, they are shifting fr ...
- Programmatic Display, AdWords, Or GDN For Online Targeting?
Around the Net in Real-Time, Tyler Loechner - Monday, May 6, 2013
Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmat ...