- Targeting Tales: Unwanted Shortcake & Lucky Sharks
TV Watch, Wayne Friedman - Monday, July 29, 2013
TV sets in men's gym locker rooms are pretty much standard iss ...
- ZenithOptimedia Cuts Data Deal To Improve TV Targeting
MediaDailyNews, David Goetzl - Wednesday, July 24, 2013
ZenithOptimedia has a deal to gain proprietary access to data from digit ...
- SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have be ...
- Foursquare Launches Self-Serve Platform
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
Foursquare on Tuesday opened up its self-serve ad platform more widely aft ...
- What Marketers Can Learn From The NSA Debacle
Marketing Daily, Michael Caccavale - Tuesday, July 23, 2013
Respecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- Search Intent Signals Find Purpose In Twitter
SearchBlog, Laurie Sullivan - Monday, July 22, 2013
Bringing the intent signal into social media sites should allow search engi ...
- eBay's EEMS Integrates Agency, Marketing Services
Online Media Daily, Gavin O'Malley - Thursday, July 18, 2013
eBay this week is rolling out the closest thing yet to ...
- From Cave Paintings To Leonardo da Vinci: The Evolution Of Persona Targeting
Marketing Daily, Vanessa Naylon - Monday, July 15, 2013
Brand advertisers can now paint a more accurate picture of their audien ...
- Marketers Taking Active Role From IT To Manage Tags
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Marketers have begun to take the reins from IT and have beco ...
- Extreme Multitasking: 20% Of 18- To-34-Year-Olds Admit To Using Smartphone During Sex
MoBlog, Steve Smith - Friday, July 12, 2013
Hey, mobile marketers! Here is a challenge. How do you target mobi ...
- Busting The Myths Of SMS Marketing
Mobile Marketing Daily, David Wachs - Wednesday, July 10, 2013
It's time we put to bed the misconception that SMS-based marketing ...
- Digging Into Our History of Intent
Mobile Insider, Steve Smith - Monday, July 8, 2013
Consumers leave a long trail of social signals over the months a ...