- MediaMath Acquires Cookie-less Targeting Company Tactads
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
With the downfall of cookies allegedly written on the wall, many ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- Marketers Still Not Thinking Mobile-First
MoBlog, Mark Walsh - Wednesday, April 16, 2014
More than half (57%) of U.S. smartphone owners who see in-app a ...
- Using News As Data Is Worth At Least $6.4M
RTBlog, Tyler Loechner - Tuesday, April 15, 2014
The cookie may still dominate, but new ways of targeting are springi ...
- Segmentation Is The Key To Successful Sales, Profit And Growth
Marketing: Health, Patrick McGloin - Tuesday, April 15, 2014
Over the past 30 years, life sciences and biotech organizations have develop ...
- Multi-Screen Advertising In The Age Of Automation
Real-Time Daily, Kaylie Smith - Friday, April 4, 2014
Automated advertising allows buyers to test multiple campaign attributes and update planni ...