- Adelphic Mobile Taps IXI For Financial Data For Targeting
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Data provider IXI Services on Thursday announced it has partnered with Adelph ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- Approaching Cross-Device Targeting As A Search Problem
Search & Performance Marketing Daily, Devin Guan - Friday, May 9, 2014
Advertising platforms are built to bring messages to the right people ...
- Facebook Rolls Out Audience Insights, Expands Targeting Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 8, 2014
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target use ...
- Demographic Data Is Dead: Get Action Through Live Data Instead
Email Insider, Neil Rosen - Wednesday, May 7, 2014
I'm going to start this column with a pronouncement: demographic data ...
- Sharp Targeting Relies On Quality, Not Quantity
Marketing: Politics, Michael Beach - Tuesday, May 6, 2014
Thanks to the mass-market adoption of digital devices and a fragmenting med ...
- Mobile Shopping Discounts & the Value Exchange
MobileShopTalk, Chuck Martin - Thursday, May 1, 2014
Many mobile shoppers don't want to be tracked while in stores thou ...