- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- Beacons Coming to Small Businesses in a Big Way
MobileShopTalk, Chuck Martin - Thursday, October 23, 2014
Beacons are coming to a mom and pop shop near you. B ...
- Beacons Enter the World of Sports, Airports & Now a Car Show
MobileShopTalk, Chuck Martin - Tuesday, October 21, 2014
Beaconing is not only for retail. Because beacons can trigger mobile interactio ...
- Beyond Reach And Frequency: Targeting Moods, Modes, Screens And Situation
Data and Targeting Insider, Steve Smith - Monday, October 20, 2014
One of the salient themes of OMMA Chicago's first day was t ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- Nielsen Catalina, Crossix Team for Pharma Ad Targeting
MediaDailyNews, Erik Sass - Thursday, October 16, 2014
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabiliti ...
- Shopkick Beaconing: $500 Million in 12 Months
MobileShopTalk, Chuck Martin - Wednesday, October 15, 2014
Though it's still early in the beacon aspects of the mobile commer ...
- New Ways to Target Mobile Mall Shoppers
MobileShopTalk, Chuck Martin - Wednesday, October 8, 2014
The mall may become even more of a major mobile shopper targeti ...
- Employees Starting to Become Part of Mobile Commerce
MobileShopTalk, Chuck Martin - Monday, October 6, 2014
Mobile commerce is becoming increasingly complex, requiring the coordination of more movi ...
- Bitly Creates Tracking, Analytics Vertical
Data and Targeting Insider, Laurie Sullivan - Thursday, October 2, 2014
Bitly expanded its Certified Partner Program Wednesday by creating a vertical with ...
- Gimbal, Urban Airship Team for Beaconing
MobileShopTalk, Chuck Martin - Wednesday, October 1, 2014
The road to beaconing is being extended. Beacon maker Gimbal and a ...