- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Point Inside Ad Unit 'Boosts' Brands' Products To The Top Of Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The ability to "boost" a product to the top of search que ...
- Mobile Will Drive Targeting Revolution
MoBlog, Gavin O'Malley - Wednesday, November 18, 2015
Most marketers realize that the future of mobile advertising lies in mo ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Yahoo Introduces Product Ads For Search And Display With Major Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
Kohl's, Wayfair, and Overstock are among the retailers piloting Yahoo's new ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...