- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- Pinterest Improves Targeting For Advertisers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 31, 2016
The pin-sharing platform is inviting advertisers with a confirmed Web site ...
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Jivox introduced a new set of capabilities that will enable brand markete ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Centralized Buying Key To Cross-Channel Success
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Show Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin th ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Ciceron Will Launch Spotify Programmatic Audio
Real-Time Daily, Tobi Elkin - Tuesday, August 2, 2016
Ciceron, Minneapolis-based digital agency said it launched a Spotify programmatic campaign throu ...