- AtData Offers Machine Learning-Based Email Validation Tool
Email Marketing Daily, Ray Schultz - Thursday, June 22, 2023
The company says the machine-learning approach is more accurate than traditional metho ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Unified ID 2.0, started up by The Trade Desk in 2018, ...
- Acast Offers Podcast Paywall, Audience-Targeting Tools
Publishers Daily, Ray Schultz - Monday, June 19, 2023
Company works with Podchaser on AI product called Collections+. ...
- Digital Revenue Declined At Dotdash Meredith In Q1, But Is Climbing Back
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
Dotdash Meredith is about to unveil an advertising product that targets witho ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Digital News Daily, Wendy Davis - Thursday, April 20, 2023
"Few things are more concerning to me than the ways Big Tec ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- TikTok Faces New Questions About Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 14, 2023
"TikTok embodies concerns that platforms are monetizing their users' data to dri ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- Apple Privacy Changes Lead to Unsold iOS Inventory
Publishers Daily, Ray Schultz - Tuesday, March 21, 2023
Connatix says the problem of unsold iOS can be turned around wi ...
- Shapiro for Governor: Where are the Persuadable Voters?
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning
Digital News Daily, Colin Kirkland - Thursday, March 2, 2023
Wunderkind, which helps brands target website visitors with emails and texts, h ...
- Ad Groups Counter Biden's Call To Limit Online Targeting
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
Ad industry groups responded to President Joe Biden's call for new priva ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Media All Star: Delphine Fabre-Hernoux
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2023
Fabre-Hernoux says privileged access to the inside thinking about and application ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- DuckDuckGo Launches Google Sign-in Pop-Up Protection
Search & Performance Insider, Laurie Sullivan - Thursday, December 22, 2022
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, November 15, 2022
ABM is hard to get right, but it can be done wi ...
- (Re) Target Practice: Ads Being Leaked To Devices That Share Network Connections
Email Insider, Ray Schultz - Monday, November 14, 2022
Email addresses are the "durable" identity links that allow sensitive personal informati ...
- YouTube Launches Global Target Frequency Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Advertisers can now select a frequency target and YouTube will optimize f ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Search & Performance Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- 6sense Debuts B2B Email Tool And Other Solutions
Email Marketing Daily, Ray Schultz - Wednesday, October 5, 2022
The email product has produced positive results for firms testing it ...