- AT&T, Yahoo Agree On Ad Revenue Share Plan
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Telecom] AT&T spokesperson Jenny Parker says that, while the agreement paves t ...
- 1-800-FREE411 Sells Out 2008 Sponsorship Inventory
Online Media Daily, Tameka Kee - Thursday, January 31, 2008
Jingle Networks, operator of the 1-800-FREE411 ad-supported, directory assistance service announced th ...
- Despite Turmoil, Sprint Scores Super Bowl Sponsorship
Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2008
[Telecom] Clear Channel and Sprint sealed the deal sometime in the fal ...
- Sprint Lops 4,000 Jobs, Closes 125 Stores
Marketing Daily, - Wednesday, January 23, 2008
Anticipating continued downward pressure on its revenues and profits, Sprint Nextel Cor ...
- Virgin Mobile Taps Stohrer For CMO
Marketing Daily, - Thursday, January 17, 2008
Virgin Mobile USA has named Bob Stohrer, currently VP/brand & integrated marketin ...
- Alltel Contest Seeks 'Chief Basketball Officer'
Marketing Daily, - Monday, January 14, 2008
Alltel Wireless is giving hoops fans a chance to compete for colle ...
- DirecTV: Ads Don't Deliver Goods, But Up Revs
MediaDailyNews, David Goetzl - Friday, January 11, 2008
DirecTV CEO Chase Carey offered more evidence this week that the satelli ...
- Marketer Of The Year: AT&T
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The company's ad campaigns were highly integrated, consisting of in-store, interactive a ...
- AT&T: I'm With The Rebrand
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The partnership with Apple makes sense: The new AT&T wants to appe ...