- Reebok Launches EasyTone TV Campaign
Marketing Daily, - Saturday, October 31, 2009
To woo women over to its EasyTone footwear, which promises wearers ...
- HDTV Viewers Up HD Programs, Notice Ads
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programmi ...
- Singer Heads Distribution For Oprah Network
MediaDailyNews, Fern Siegel - Friday, October 30, 2009
The Oprah Winfrey Network, which saw former prez Robin Schwartz exit earli ...
- Big Winner For World Series: Fox
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
World Series teams each have a victory through the first two gam ...
- Internet TV vs. Live TV
Notes from the Digital Frontier, elizabeth - Saturday, October 31, 2009
I typically don't have much time to watch television, so I on ...
- Marc Cherry, ABC in New 'Housewives' Deal
Around the Net In Media, Joan Voight - Thursday, October 29, 2009
As part of a new two-year deal that Marc Cherry has sign ...
- Jay Leno's Role in Gannett Stock Downgrade
Around the Net In Media, Joan Voight - Thursday, October 29, 2009
Wells Fargo Securities downgraded shares of Gannett Oct. 29 from "market perfor ...
- Martha Stewart Promos Mars' Dove Chocolate
Marketing Daily, Karlene Lukovitz - Friday, October 30, 2009
Stewart will "raise awareness of the brand's promise and commitment to 10 ...
- Chrysler To Offer Mobile TV In Some Vehicles
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
A spokesperson says Chrysler's market research suggests there's broad interest in t ...
- Oscars Tap Media Storm
MediaDailyNews, Wayne Friedman - Thursday, October 29, 2009
The Academy of Motion Pictures Arts & Sciences has a new med ...
- Simon To Head ANA Family Alliance
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
The group formerly known as the Family Friendly Programming Forum, now t ...
- The Most Complex Simple Screen
Online Media Daily, Laurie Sullivan - Thursday, October 29, 2009
For some consumers, mobile has become the most important screen in the ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- Study Finds HDTV Preference Growing, Differences In Fidelity Of Men, Women
MediaDailyNews, Joe Mandese - Thursday, October 29, 2009
American TV viewers receiving high-definition TV (HDTV) are much more likely ...
- Why Online Branded Entertainment Should Study Soap Operas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Sam Ford, who is a research affiliate with MIT's Convergence Culture Consorti ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- VZW 2 MTRSTS: PLS DNT TXT N DRV
Marketing Daily, Aaron Baar - Tuesday, October 27, 2009
The company is rolling out a new paid advertising campaign with ...
- TargetCast: 3Q Network Ads Drop 16%
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2009
Although fourth-quarter activity may ultimately change TV's advertising picture, broadcast network ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
Marketing Daily, David Goetzl - Tuesday, October 27, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Child's Play: Kids' TV Viewing At 8-Year High
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...
- Cuomo, Stephanopoulous Vie For 'GMA' Anchor Slot
MediaDailyNews, - Monday, October 26, 2009
Two men are rivals for the "GMA" seat being vacated by Dia ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
MediaDailyNews, David Goetzl - Monday, October 26, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Baseball's Playoffs Hit Ratings Home Run
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
Fox's sixth game of the American League Championship Series grabbed big number ...
- Boomers Pay off For CBS
Around the Net In Media, Joan Voight - Sunday, October 25, 2009
At CBS it's the same old, same old. With multiple sitcoms, poli ...
- ConAgra Ads Tout Manwich's Veggie-ness
Marketing Daily, Aaron Baar - Friday, October 23, 2009
"The goal of the Manwich campaign is to give moms another reas ...
- Misleading The Media: Truth and Consequences
MediaDailyNews, Greg Dobbs - Friday, October 23, 2009
There's a reason why a hoax -- the balloon boy in Colorad ...
- Time Warner Launches First Hispanic On-Demand Channel
MediaDailyNews, Erik Sass - Friday, October 23, 2009
Univision and Time Warner Cable are partnering to launch a new video-on-dema ...