- My Phone, My Remote: Let the Living Room Wars Begin
Mobile Insider, Steve Smith - Thursday, May 26, 2011
"Who did that?" my wife wonders when she see the TV chann ...
- Set-Top-Box Lexicon: More on Content Forensics - Fingerprints and Signatures
TV Board, Jane Clarke - Thursday, May 26, 2011
Continuing with last week's column on Watermarks (Set-Top-Box Lexicon: Watermarking) we n ...
- Univision Eyes Growth Through Traditional TV Expansion
TV Watch, Wayne Friedman - Thursday, May 26, 2011
Traditional television -- broadcast and cable -- is a growth business, ...
- Lazarus Becomes Power Player Again Almost Overnight
TVBlog, David Goetzl - Thursday, May 26, 2011
Underplayed, but remarkable about Dick Ebersol's leaving NBC Sports is the quie ...
- Looking Critically At Comcast
Around the Net In Media, Phyllis Fine - Wednesday, May 25, 2011
Here's two pieces that are somewhat critical of Comcast in its n ...
- Is Broadcasting A 'Needless Expense'?
Around the Net In Media, Phyllis Fine - Wednesday, May 25, 2011
The broadcast TV system is "a needless expense, propped up not ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Slight Uptick For TV Ad Revs, Station Cash Flow Robust
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Advertising revenue for TV stations slowed down considerably in the first quart ...
- CBS Ad-Confident Despite Ratings Decline
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
At least in the near long-term, CBS appears confident it can contin ...
- MobiTV's Mobile Platform Enhanced
MediaDailyNews, - Tuesday, May 24, 2011
The next generation of mobile media services powered by the MobiTV platfo ...
- Glee Wikia Trumpets TV Show, 'Engagement'
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Social engagement adds incredible value to TV shows, according to TV executiv ...
- Study: Online Video Ads Beat TV Ads In Viewer Recall
Online Media Daily, - Tuesday, May 24, 2011
Viewers pay more attention to online video ads than to traditional ...
- Media Insights Q&A With Bill Harvey
TV Board, Charlene Weisler - Wednesday, May 25, 2011
Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped th ...
- More Specialization, As ABC Leaves Kids' TV Education To Other Programmers
TV Watch, Wayne Friedman - Wednesday, May 25, 2011
TV is increasingly a business of specialization. Yet you might scratch yo ...
- With Ratings Down at VH1 Past Hit Pops Up
TVBlog, David Goetzl - Wednesday, May 25, 2011
Lest anyone accuse VH1 of straying too far from its music root ...
- Forecast For Trad Media Ad Spend: Blue Skies For TV, Turbulence For Print
Around the Net In Media, Phyllis Fine - Tuesday, May 24, 2011
Overall, ad spending in traditional media is rebounding a bit from i ...
- Pick A Show, Any Show...
Around the Net In Media, Phyllis Fine - Tuesday, May 24, 2011
From "Tough Lady Teboots" to "Male-Insecurity Sitcoms" to "'Mad Men' Knockoffs" ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Is Marketing ESPN Just Preaching To The Choir?
Marketing: Sports, Barry Janoff - Tuesday, May 24, 2011
At the ESPN Upfront on May 17, intended to lure new advertise ...
- Rentrak Signs Richards Group For Dallas, Waco Ratings
MediaDailyNews, - Tuesday, May 24, 2011
The Richards Group, a large full-service independent agency based in Dallas, h ...
- TiVo Adds Hulu Plus To Offerings
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
TiVo continues to amass digital video services -- this time Hulu Pl ...
- Cuddihy To Univision President
MediaDailyNews, - Monday, May 23, 2011
Kevin Cuddihy has been named president of Univision Television Group. Previously, ...
- TV One Taps Discovery's Lucas As New Chief
MediaDailyNews, - Monday, May 23, 2011
Wonya Lucas has been named President and CEO of TV One, succeedi ...
- 'Billboard' Makes Music For ABC
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
With CBS already done with its Sunday finales of a week ag ...
- Broadcast Networks: Survival Means Mastering Multi-Rev Streams
On Media, Diane Mermigas - Friday, May 20, 2011
The broadcast networks will become less viable for their general branded schedul ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Google To Publish ZMOT Ebook
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2011
At Google, Jim Lecinski, managing director of U.S. sales, became known ...
- On Leadership
TV Board, Bob DeSena - Tuesday, May 24, 2011
I have the privilege to teach graduate students at one of N ...