- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- 'Project Runway' Fans Vote On Twitter
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Project Runway, the hit A+E Networks Lifetime reality show and designer competiti ...
- Enough With The Cloud Already - Long Live The Cloud
Online Spin, Jason Heller - Wednesday, July 27, 2011
Allow me to demystify a monumental shift that is underway, hidden behi ...
- Media Insights Q&A With Rentrak's Cathy Hetzel
TV Board, Charlene Weisler - Wednesday, July 27, 2011
Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive televisi ...
- TV Upfront Revenues: A Still-Changing Face For Marketers
TV Watch, Wayne Friedman - Wednesday, July 27, 2011
The changing face of the TV upfront market? You probably don't ne ...
- Red Lobster Commercials Feature Real Owners
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Fishermen from Alaska are some of the people in a new R ...
- Oxygen's 'Glee Project' Moves Quickly To Gag Winehouse Gag
Around the Net In Media, Phyllis Fine - Tuesday, July 26, 2011
Oxygen removed a joke about Amy Winehouse from a Sunday night repe ...
- The Pitch for AMC's 'The Pitch' Is Striking Out So Far
Around the Net In Media, Phyllis Fine - Tuesday, July 26, 2011
Back in April, "Mad Men" network AMC announced its first reality sho ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Looking for greater access to valuable set-top box data for its loc ...
- Netflix Screens Good Results
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Netflix's second-quarter results show improving numbers when it comes to revenue, incom ...
- Rumblefish Gives Advertisers Link To Music Licenses
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Rumblefish released an application programming interface Tuesday giving software developers a pipeli ...
- We're All Entrepreneurs Now
TV Board, Bob DeSena - Tuesday, July 26, 2011
What a show, with dueling arguments and superstar spokesmen. But we c ...
- Is The NFL The Only Option For Heavily Male-Targeted Marketers?
TV Watch, Wayne Friedman - Tuesday, July 26, 2011
The NFL is coming back -- and TV marketers are breathing easie ...
- And That's The Way It Used To Be
TVBlog, Joe Mandese - Tuesday, July 26, 2011
While visiting Cape Cod last week, I stopped by the book sa ...
- Discovery International Plans Documentary On Norway Killings
Around the Net In Media, Phyllis Fine - Monday, July 25, 2011
Discovery Networks International, which has an office in Oslo, said it h ...
- FCC Studies: Newspaper/Broadcast Cross-Ownership Has Positive Effect On Local News
Around the Net In Media, Phyllis Fine - Monday, July 25, 2011
Here's one way at least, that Rupert Murdoch may be doing somethi ...
- NAB: Broadband Plan Threatens 210 TV Stations
Around the Net In Media, Phyllis Fine - Monday, July 25, 2011
The government's proposed national broadband plan would remove about 210 full-power ...
- Dems' Spots Target Hispanics For 2012 Election
Marketing Daily, - Monday, July 25, 2011
Well over a year before the election, the Democratic National Committee h ...
- Banana Republic, Gilt Groupe Offer "Mad Men" Line
MediaDailyNews, - Friday, July 22, 2011
The Gap's Banana Republic says it is introducing the first "Mad Me ...
- Apple Source: May Bid For Hulu
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Apple Inc. could be making an unusual bid for the networks'-owned vid ...
- Honorary Reporter's Notebook: Comic-Con In The Tablet Age
MediaDailyNews, Tom Siebert - Monday, July 25, 2011
SAN DIEGO - Comic-Con hasn't become what it's become because of com ...
- Reporter's Notebook: Comic-Con, Behind-The-Scenes, And On The Street
MediaDailyNews, Ed Martin - Monday, July 25, 2011
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys a ...
- Verizon Ups FiOS Rolls, Boasts Of Upscale Customers
MediaDailyNews, David Goetzl - Friday, July 22, 2011
Verizon increased its subscriber rolls for its FiOS TV service in t ...
- TV Needs Bolder Initiatives: The Right To Fail
On Media, Diane Mermigas - Friday, July 22, 2011
Television's program development system remains largely devoid of core incubator creativity, whe ...
- Study: 30% Watch Videos On Emerging Devices
Online Media Daily, Laurie Sullivan - Friday, July 22, 2011
The preferred "can't-live-without" method to view videos and watch and search f ...
- Why Television?
TV Board, Mark Lieberman - Monday, July 25, 2011
Here you are, reading the TV Board on MediaPost. So it's probab ...
- Has Your Latest Entertainment Technology Let You Down?
TV Watch, Wayne Friedman - Monday, July 25, 2011
You might love your iPad (though flash video might make it better ...