- Spam Brand Unveils First (Animated) Spokesperson
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Hormel's Spam is using its first "spokesperson," an animated character dubbed "S ...
- Top Nielsen Executive Casts Doubt On Rentrak And Set-Top Data's Viability
TVBlog, David Goetzl - Tuesday, February 28, 2012
The Data Wars got some fuel this week. The pole sitter acknowledg ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Crystal Shines At Oscars, But How Did Madison Avenue Do?
TVBlog, David Goetzl - Monday, February 27, 2012
Billy Crystal proved to be a superb host in his return ...
- ESPN Remains Reticent Locally, Gannett Looking To Ramp Up
TVBlog, David Goetzl - Friday, February 24, 2012
Since ESPN started launching local sports sites in a handful of lar ...
- Networks Hope Team Coco And Other TV-Tablet Apps Are Hits
TVBlog, David Goetzl - Thursday, February 23, 2012
TBS is launching a Team Coco "synch" app for iPad and Andro ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Canoe Should Have Bought Inventory To Prove Itself Or Get Rich While Trying
TVBlog, David Goetzl - Wednesday, February 22, 2012
When networks moved slowly at working with it, Canoe should have show ...
- Discovered: iPads Can Offer Two-Screen, Simultaneous Marketing Opportunities
TVBlog, David Goetzl - Sunday, February 19, 2012
New research indicates iPads offer marketers an opportunity to reach consumers simultaneous ...
- NBCU's Wurtzel: More Research Dollars Needed, 'Single Source' Faces Challenges
TVBlog, David Goetzl - Friday, February 17, 2012
In a speech at a cross-platform measurement event this week, NBCUniversal t ...
- TV Retrans Fees Soar 27%
MediaDailyNews, Wayne Friedman - Wednesday, February 15, 2012
Average monthly retransmission fees that TV stations get from cable, satellite, a ...
- Mobile Devices Might Upend DRTV
TVBlog, David Goetzl - Thursday, February 16, 2012
As consumers increasingly watch TV with a smartphone in hand, it bea ...
- Cross-Platform Measurement Initiative Looking To Drive Ahead
TVBlog, David Goetzl - Wednesday, February 15, 2012
The Coalition for Innovative Media Measurement (CIMM) hopes to rev up TA ...
- Grammys: Ratings Strike High Note
MediaDailyNews, Wayne Friedman - Monday, February 13, 2012
Rocketing ratings for "The "54th Annual Grammy Awards" -- driven by ne ...
- NAB Favors Blackout Rules, 5 Senators Oppose Them
MediaDailyNews, David Goetzl - Monday, February 13, 2012
The National Association of Broadcasters came out in favor of rules th ...
- Oprah Apologizes For OWN Pitch
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Oprah Winfrey encouraged people in homes with Nielsen meters to tune in ...
- Hardee's, Carl's Jr. TV Spots Star Kate Upton
Show Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue ( ...
- 'Mad Men' Gets Publicity It Couldn't Buy
TVBlog, David Goetzl - Tuesday, February 14, 2012
Don Draper's iconic free fall dominates a big chunk of New York ...
- Bark Out Loud: Dogs Get Their Own Network
TVBlog, David Goetzl - Monday, February 13, 2012
Dogs can't fill out a Nielsen diary or light up a peop ...
- High-Profile ESPN Ad In USA Today Is Yesterday's News
TVBlog, David Goetzl - Friday, February 10, 2012
It's been disorienting reading the USA Today sports section these last f ...
- Fox Q2: Network Fall Ratings Growth Means Higher Ad Revenue
MediaDailyNews, Wayne Friedman - Wednesday, February 8, 2012
News Corp. said its fiscal second-quarter 2012 financial results reflected a boo ...
- Eastwood's Chrysler Spot Throws Jab At Cable News
TVBlog, David Goetzl - Thursday, February 9, 2012
West Virginia Sen. Jay Rockefeller had to be pleased with Clint Eastwood ...
- After 30-Plus Years, Dickie V More Welcome Than Ever
TVBlog, David Goetzl - Wednesday, February 8, 2012
It's Dickie V here, baby. This is awesome with a capital ...
- Media Helps Ferrell Pull Off Viral Marketing Stunt
TVBlog, David Goetzl - Tuesday, February 7, 2012
The media is cynical and sneering. As vigilant watchdogs protecting the Americ ...
- Monday Afternoon Quarterbacking Super Bowl Ads
TVBlog, David Goetzl - Monday, February 6, 2012
In his Super Bowl "Ferris Bueller" spoof, Matthew Broderick says "life mov ...
- Fans Protest NFL Blackout Rules With Buffalo Campaign
TVBlog, David Goetzl - Friday, February 3, 2012
To a degree, the NFL's blackout policy doesn't affect Buffalo Bills f ...
- Tough To Believe Universal/Fandango Super Program Will Take Off
TVBlog, David Goetzl - Thursday, February 2, 2012
At its core marketing has always been akin to throwing spaghetti again ...
- Advertising To Millennials
Research Brief, Jack Loechner - Wednesday, February 1, 2012
According to a recently released whitepaper from comScore, the Millennial generation ...
- Look Past Headlines To Bottom Line When Gauging Upfront Market
TVBlog, David Goetzl - Wednesday, February 1, 2012
Some members of the media - not sure whom - rush ea ...