- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- Twitter Profiting From TV With No Content Costs
TVBlog, David Goetzl - Wednesday, July 31, 2013
This is not a new thesis. Credit would be given, but the ...
- An 'Arrested Development' Post-Mortem
TV Board, Gary Holmes - Tuesday, July 30, 2013
What went wrong with "Arrested Development"? Why was one of the mo ...
- FTC To Signal Take On Nielsen-Arbitron Merger Next Month
TVBlog, David Goetzl - Tuesday, July 30, 2013
It won't be long before the media industry gets a sense ...
- Targeting Tales: Unwanted Shortcake & Lucky Sharks
TV Watch, Wayne Friedman - Monday, July 29, 2013
TV sets in men's gym locker rooms are pretty much standard iss ...
- Publicis Omnicom Merger Shouldn't Shake Up National TV Rates
TVBlog, David Goetzl - Monday, July 29, 2013
The emergence of Google, Twitter and Facebook is an acknowledged reason behi ...
- European Court Goes Against World Cup On Pay TV
TVBlog, David Goetzl - Friday, July 26, 2013
Lately, many in Congress have come to view their roles vis--vis t ...
- Fusion Might Benefit From Pew Research
TVBlog, David Goetzl - Thursday, July 25, 2013
It's still up in the air how the joint Univision-ABC News ventu ...
- Mobile Viewing Has Implications For Family Unity
TVBlog, David Goetzl - Wednesday, July 24, 2013
The last decade has brought a pair of revolutions in consumer viewi ...
- Summer Proves Fortuitous For TWC In CBS Battle
TVBlog, David Goetzl - Tuesday, July 23, 2013
Time Warner Cable's timing is fortuitous. If indeed CBS goes off i ...
- Netflix May Give "Arrested Development" Another Go
TVBlog, David Goetzl - Monday, July 22, 2013
The "Arrested Development" comeback looks to be heading towards more development. Netfl ...
- No Matter How Vitriolic It Gets, Bet On No CBS Blackout
TVBlog, David Goetzl - Friday, July 19, 2013
There's still a significant amount of time before the CBS stations ...
- How Myrtle Beach Chamber Of Commerce Plans To Generate City Revenue
SearchBlog, Laurie Sullivan - Thursday, July 18, 2013
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site ...
- Netflix Breaks Ground With Emmy Success
TVBlog, David Goetzl - Thursday, July 18, 2013
When it comes to Netflix recently, investors don't appear to be consiste ...
- Aereo Heading To Supreme Court, If Public Doesn't Rule First
TVBlog, David Goetzl - Wednesday, July 17, 2013
If it were an issue divided along partisan lines, Aereo's ultimate fa ...
- KTVU Embarrassed by Airing Obviously Wrong Names of Korean Pilots
Around the Net in Video, P.J. Bednarski - Monday, July 15, 2013
San Francisco's KTVU broadcast the "names" of four pilots of the fat ...
- Collective Turns To TV As Business Accelerator
TVBlog, David Goetzl - Monday, July 15, 2013
What is Collective up to? In the ad business, trade campaigns frequent ...
- Big Apple Lawyers Go For Yellow Jersey With Le Tour Targeting
TVBlog, David Goetzl - Friday, July 12, 2013
Talk about a crowded peloton. Ads for personal injury lawyers eat ...
- Addressable Ad Technology Brings Congressional Privacy Concerns
TVBlog, David Goetzl - Wednesday, July 10, 2013
Advertisers covet addressable advertising. This canine clich has got to be banishe ...
- Zoom, Zoom: Top Carmakers Spent $5.82B on Internet Ads in 2012
Around the Net in Video, P.J. Bednarski - Tuesday, July 9, 2013
The top 10 automaker advertisers put $5.82 billion into unmeasured advertising, ...
- Rentrak Poised For Strong Political Cycle
TVBlog, David Goetzl - Tuesday, July 9, 2013
Why wouldn't a Republican consulting firm expand a relationship with a certa ...
- Shazam Gets $40M Infusion, Deal with Carlos Slim
Around the Net in Video, P.J. Bednarski - Monday, July 8, 2013
Shazam, the maker of the popular mobile app that uses an aud ...
- Buyers Hardly Blown Away By Upfront Presentations, But Don't Expect Retreating
TVBlog, David Goetzl - Monday, July 8, 2013
Advertiser Perceptions, which conducts an array of research about media buying trend ...
- Universal McCann's Art Thomas Talks Marketing Mix Modeling
TVBlog, David Goetzl - Friday, July 5, 2013
Some might say with so much media research promising improved insight in ...
- Unified Marketing Could Make TV Everywhere Mainstream
TVBlog, David Goetzl - Wednesday, July 3, 2013
It seems all that's left to make TV Everywhere a viable grow ...
- Will 'Arrested Development' Put Netflix Smack In Remake Business?
TVBlog, David Goetzl - Tuesday, July 2, 2013
If it hasn't happened already thanks to "Arrested Development," Netflix can probab ...
- Comcast Must Di-scriminate
Garfield at Large, Bob Garfield - Monday, July 1, 2013
LONDON -- So first, this disclaimer: Comcast and I have a histor ...
- Intel's TV Distribution Plans Look Cloudy At Best
TV Watch, David Goetzl - Monday, July 1, 2013
It looks as if Intel will pull the plug soon on i ...
- Toyota Offers Local News Promotion
TVBlog, David Goetzl - Monday, July 1, 2013
It would be curious to know how much Toyota is spending ...