- BIA: Local Advertising Continues Downward Spiral
Marketing Daily, David Goetzl - Friday, February 27, 2009
A well-known researcher is projecting that the local ad market will contin ...
- Industry Conferences Adjust To Lean Travel Budgets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
The American Association of Advertising Agencies Media Conference and Tradeshow (March), follow ...
- ESPN, Discovery Are Favorite Cable Nets, Says Survey
Around the Net In Media, Joan Voight - Friday, February 20, 2009
Which cable networks would viewers refuse to give up? ESPN and Discove ...
- Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the j ...
- Study: Coupons Make Consumers Blush
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
"In a down economy even the most stubborn consumers are receptive ...
- Brands Still Look To Celebs--With Wary Eye
Marketing Daily, Aaron Baar - Friday, February 13, 2009
Some marketers are taking a more subtle approach. Rather than enlisting celebriti ...
- Reality Check For Sustainable Business Models
On Media, Diane Mermigas - Monday, February 16, 2009
All video-related media players should be scrutinizing the sustainability of their busine ...
- Nathanson: Wall Street Soured On News Corp., Viacom
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
It's not just the economy. While the roiling ad market has contribut ...
- Phelps' Celeb Index Unchanged; 'Trust' Down
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2009
The athlete's biggest drops on the Davie Brown Index were in t ...
- MyNet Dumps Old Business Model
Around the Net In Media, Joan Voight - Tuesday, February 10, 2009
MyNetworkTV is moving toward a new "programming service" business model, featuring syndicat ...
- Possible 5-Day Mail Service Has Pubs Scrambling
Around the Net In Media, Joan Voight - Monday, February 9, 2009
Postmaster General John E. Potter has requested Congress for the flexibility ...
- Telemundo Campaign Hopes To Boost Census Participation
MediaDailyNews, David Goetzl - Friday, February 6, 2009
Spanish-language broadcaster Telemundo said last week it will launch a public servi ...
- Potatoes Win, Cars Lose In Super Bowl Ads
Marketing Daily, Sarah Mahoney - Monday, February 2, 2009
"Remember just after 9/11, when Anheuser-Busch did that great ad with t ...
- Community Service Takes Center Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, February 2, 2009
A Kellogg's Frosted Flakes ad that ran during the Super Bowl la ...
- Reverse Trends: 6 Ways To Improve Broadcast TV
On Media, Diane Mermigas - Monday, February 2, 2009
A jaw-dropping plunge in 2009 revenue and earnings forecasts is prompting televisi ...