- African-American Millennials Watch Less TV Than Elders
MediaDailyNews, Wayne Friedman - Wednesday, September 26, 2012
Young African-American viewers watch less TV than older African-American baby boomers. Niels ...
- Goodbye, Supercenters: Retail Will Get Focused, Adaptable
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
A new report from PwC US and Kantar Retail, "Retailing 2020," whi ...
- Risk Is Relative
MediaDailyNews, Joseph Jaffe - Tuesday, September 25, 2012
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettabl ...
- Software Is Eating Marketing
Online Media Daily, Jeffrey J. Bussgang - Tuesday, September 25, 2012
With the explosion of digital marketing, it is clear that technology ...
- WPP: Brand Agencies Confront 'Slowdown,' China Critical
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
Despite slow growth in the U.S. and Europe, WPP's Martin Sorrell sa ...
- Parents Rely On Mobile For Shopping, Kids' Entertainment
Online Media Daily, Wayne Friedman - Thursday, September 13, 2012
Parents love mobile's versatility. Seventy percent of parents like purchasing items f ...
- TVB President Defends TV 'Value Proposition'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim th ...
- Print Ad Spend Lags Other Media
MediaDailyNews, Erik Sass - Tuesday, September 11, 2012
Print ad spending continued to dwindle in the first half of 201 ...
- Prediction: Digital Shops WIll Disappear
Online Media Daily, Lynn Taylor - Tuesday, September 11, 2012
Specialized digital shops will eventually disappear because digital, in all its myri ...
- Newspaper Revenues Slide Again, Online Remains Sluggish
MediaDailyNews, Erik Sass - Wednesday, September 5, 2012
There will be no reprieve for the newspaper industry in 2012, judgi ...
- For 18-34s, Social Media Can Jump-Start TV Viewing
MediaDailyNews, Wayne Friedman - Tuesday, September 4, 2012
A new study says social media "disproportionately impacts the viewing behaviors ...