- Advertisers, Agencies Split On Overall Ad Optimism, Agree On Online
Online Media Daily, Joe Mandese - Tuesday, March 17, 2009
Advertising executives are growing increasingly pessimistic in their outlook for spending acro ...
- When TV Shows Attack Each Other -- And Get Better Ratings
TV Watch, Wayne Friedman - Tuesday, March 17, 2009
It's a TV programming trend that begs development: When TV shows atta ...
- MTV Tr3s Adds 2 New Shows To Slate
MediaDailyNews, - Friday, March 13, 2009
MTV Tr3s has added two new and one recurring show to i ...
- Ad Execs Remain Most Confident Of Online Media, But That Sentiment Is Eroding Fast
Online Media Daily, Joe Mandese - Monday, March 16, 2009
The general economy has the consumer confidence index. Now Madison Avenue h ...
- Why Interactive TV Is The New Reality
Online Media Daily, Peter Low - Monday, March 16, 2009
When MTV's "The Real World" first aired in 1992, it was ...
- Younger TV Networks On The Move
TV Watch, Wayne Friedman - Monday, March 16, 2009
Television's two best-known younger-targeted networks are looking to shake things up. T ...
- CBS Sports Brings Live NCAA Tournament Games To iPhones
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2009
CBSSports.com has inked a first-time-ever mobile deal with mobile TV aggregator Mobi ...
- Interpublic Wants Its MBTV, Agency Launches B-to-B Channel To Reflect Mediabrands
MediaDailyNews, Joe Mandese - Friday, March 13, 2009
Media agencies normally just buy media. Interpublic's Mediabrands is making some. T ...
- Telemundo To Begin Early Client Dialogue
MediaDailyNews, David Goetzl - Thursday, March 12, 2009
As Telemundo moves toward the upfront, the Spanish-language network said it wi ...
- Stimulate My TV Business
TV Watch, Wayne Friedman - Friday, March 13, 2009
Stimulus package for the TV industry: In the last few days, h ...
- TV Pressure Group: PBS Too Sleepy For Kids
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2009
Although many TV pressure groups have criticized programmers for violent, sex-filled, ...
- Branded TV In Europe: Going In Different Directions
TV Watch, Wayne Friedman - Thursday, March 12, 2009
In Europe, branded entertainment is considered both a good and bad thin ...
- Cable TV Goes From Necessity To Luxury
Around the Net In Media, Joan Voight - Wednesday, March 11, 2009
For many newly frugal households, subscriptions to TiVo, cable or satellite televisi ...
- Fox Tries 'TiVo-Busting' Promos For Its Shows
Around the Net In Media, Joan Voight - Wednesday, March 11, 2009
In promotional spots for its own shows, Fox is using some ...
- Mobile TV: Consumers Shaking Heads Over Monthly Fees
TV Watch, Wayne Friedman - Wednesday, March 11, 2009
The eternal optimism of execs in the mobile TV category continues ...
- Comedy Thrives At CBS
Around the Net In Media, Joan Voight - Tuesday, March 10, 2009
While many in the industry have been wringing their hands over t ...
- Should DVR Playback Be Viewed As Less-Urgent TV?
TV Watch, Wayne Friedman - Tuesday, March 10, 2009
Two of the lowest-rated TV networks -- NBC and CW -- ha ...
- 'Millennial' Barry Fischer Leaving Turner: Strategy, Research, Media Groups Reorganized
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
Barry Fischer, who for more than a decade helped reshape Madison Avenue ...
- Agency Capos Debate Network 'Currency' Shift, Thompson Wants An Offer They Can't Refuse
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
NEW ORLEANS - While it's not likely to shed the kind ...
- An Analysis Of Playback Viewing of Fall '08 Prime-time Premieres
TV Board, Kirby Thornton, Michele Toller - Monday, March 9, 2009
The 2008 fall television season was one of the most anticipated ...
- ROI TV Currency? Too Many Variables For One Legal Tender
TV Watch, Wayne Friedman - Monday, March 9, 2009
One TV currency size mostly fits all -- right now, anyway. That ...
- Univision Adds Insight, AT&T Retrans Pacts
Around the Net In Media, Joan Voight - Friday, March 6, 2009
Univision has finalized more than 50 retransmission-consent deals with video providers, addi ...
- 4As Addresses Addressability, Attendant Issues
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
NEW ORLEANS -- Addressable TV advertising, and the issues related to i ...
- Digital Switch Improves, Nearly 5 Mil. Still Unprepared
MediaDailyNews, Wayne Friedman - Thursday, March 5, 2009
Analog TV households are making some gains into transitioning their televisions in ...
- Higher Prices, Less Inventory: Surprises At The Upfront?
TV Watch, Wayne Friedman - Friday, March 6, 2009
With the recession in full swing, the early 2009-2010 upfront betting li ...
- Online Behavioral Targeting Pioneer Turns To TV
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in onli ...
- Will TV's Valuable After-Markets Turn Into Afterthoughts?
TV Watch, Wayne Friedman - Thursday, March 5, 2009
Keepers of the TV and media math are running into hard-to-solve financi ...
- Viacom Excited About 'TV Everywhere' Plan
Around the Net In Media, Joan Voight - Wednesday, March 4, 2009
Viacom is ready for Time Warner's "TV Everywhere" initiative to take fligh ...
- NBCU To Unleash Hyper Local News Channel in NY
Around the Net In Media, Joan Voight - Wednesday, March 4, 2009
After several delays, executives at NBC Universal and WNBC-4 are on t ...
- Rohrs: Change the Currency But Don't Forget the Systems
Show Daily, David Goetzl - Wednesday, March 4, 2009
TVB chief Chris Rohrs says reinventing business practices really just "comes do ...