- Ion Files For Bankruptcy
MediaDailyNews, - Wednesday, May 20, 2009
Ion Media has reached a restructuring agreement with a group of de ...
- Nielsen Back-Pedals On Validation Study, Now Calls 8% Under-Reporting 'Relative,' Not 'Absolute'
MediaDailyNews, Joe Mandese - Thursday, May 21, 2009
In an apparent effort to appease client anxiety sparked by controversial resear ...
- Upfront Kimmel Comedy: Hitting Too Close To Home?
TV Watch, Wayne Friedman - Thursday, May 21, 2009
The upfront is all lies, lies, and, occasionally, some truth. ABC's Jim ...
- Upfront Critique: Fox
MediaDailyNews, Don Seaman - Wednesday, May 20, 2009
If you were walking around Midtown Manhattan Monday and saw huge balloo ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality
Online Media Daily, Joe Mandese - Wednesday, May 20, 2009
Social media has reached critical mass, with 83% of the Internet populati ...
- Upfront Critique: ABC
TV Board, Don Seaman - Wednesday, May 20, 2009
"It's dead: Jim." No, this isn't a "Star Trek" callback -- A ...
- In Difficult Upfront Market, Cable Networks Look For Psychological Edge
TV Watch, Wayne Friedman - Wednesday, May 20, 2009
Cable networks will finally go head-to-head with broadcast networks in one maj ...
- Cablevision Plans to Offer Travel Bookings on TV
Around the Net In Media, Joan Voight - Tuesday, May 19, 2009
Cablevision is in talks to offer an interactive travel service on ...
- Nielsen Reexamines Set Meter Data, Finds It Without Bias
MediaDailyNews, - Tuesday, May 19, 2009
Nielsen Monday informed clients that a reexamination of the data from i ...
- The Zone, The Red Zone, The Cable Zone & the Affluent 'CAM' Zone
TV Board, Mitch Oscar - Tuesday, May 19, 2009
Wikipedia broadly defines the term "Zone" to mean that special feeling ...
- In Desperate Times, TV Networks Promote With Team Effort
TV Watch, Wayne Friedman - Tuesday, May 19, 2009
In the midst of so much turmoil, television networks are looking ...
- Marketers Seek to Buy Shows, Not Networks
Around the Net In Media, Joan Voight - Monday, May 18, 2009
For decades, marketers and their media buyers have been forced to b ...
- Outdoor Channel: Revs Up, Diversification Pays Off
MediaDailyNews, David Goetzl - Friday, May 15, 2009
Bucking the trend of industry declines, the Outdoor Channel -- one ...
- Big Differences In Data Internet Video Could Make Traditional TV Metrics Look Positively Upstanding
TV Watch, Wayne Friedman - Monday, May 18, 2009
Imagine if Nielsen said that "American Idol" got 30 million viewers f ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Nielsen Reports Negative Quarter, Cites 'Restructuring' Costs
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
The Nielsen Co., the parent of Nielsen Online, Nielsen Media Research, a ...
- 'Hollywood Reporter' Expands To Russia, China
MediaDailyNews, David Goetzl - Thursday, May 14, 2009
As trade publications struggle stateside, The Hollywood Reporter said it has link ...
- The Current And New Television Data Currency
TV Board, Charlene Weisler - Friday, May 15, 2009
For the common good, the current currency must expand beyond Nielsen. ...
- TV News Should Beat Newspapers To The Punch: Become Pay TV-Like Subscription Services
TV Watch, Wayne Friedman - Friday, May 15, 2009
Newspapers executives believe they still have a lot to offer consumers ...
- History Invests In 'America' This Year
MediaDailyNews, David Goetzl - Wednesday, May 13, 2009
The History channel -- little "c" mandatory since the network moniker ...
- Nielsen: Ratings Bug May Have Crawled Into Local Markets Too
MediaDailyNews, Joe Mandese - Thursday, May 14, 2009
A computer server failure that caused Nielsen's national TV ratings to co ...
- TV Stations Driving Towards New TV Marketers
TV Watch, Wayne Friedman - Thursday, May 14, 2009
The saddest news for TV stations is that political TV spending see ...
- FX Outbids Other Nets for 'Star Trek'
Around the Net In Media, Joan Voight - Wednesday, May 13, 2009
FX has picked up TV rights to the new "Star Trek" movi ...
- TV Elevates Brand Status and Quality With Young People
Research Brief, Jack Loechner - Wednesday, May 13, 2009
According to study results released by MTV Networks International, reported by MarketingChart ...
- TV's Upfront Flexibility: Not Only For TV Buyers
TV Watch, Wayne Friedman - Wednesday, May 13, 2009
Flexibility is a growing drumbeat from TV media buyers in this upfro ...
- More Marketers Discover Infomercials
Around the Net In Media, Joan Voight - Tuesday, May 12, 2009
People make fun of infomercials, but they work. The number of business ...
- Cablevision Won't Sell Madison Square Garden Unit
MediaDailyNews, David Goetzl - Monday, May 11, 2009
Cablevision sought to quash speculation Monday that it might sell its Madis ...
- Publicis Launches SMGX To Exploit Digital Data, New Approaches To Buying Media
Online Media Daily, Joe Mandese - Tuesday, May 12, 2009
Publicis' Starcom MediaVest Group has once again reorganized its media services practic ...
- TV's Big Head Case: Lying On The Couch For Help
TV Watch, Wayne Friedman - Tuesday, May 12, 2009
Television may just be in need of some good psychoanalysis; it nee ...