- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Nielsen: LPM Size Increases 25%
MediaDailyNews, David Goetzl - Tuesday, June 30, 2009
Nielsen told clients Tuesday it would increase by 25% the size ...
- DVR Ad Skipping Stymies Ad Execs
Around the Net In Media, Joan Voight - Monday, June 29, 2009
The ad industry feels threatened by ad-skipping DVRs but is still uncerta ...
- MSNBC's New "Dr. Nancy" Aided by Jackson's Death
Around the Net In Media, Joan Voight - Monday, June 29, 2009
The death of Michael Jackson offers an opportunity for Nancy Snyderman, w ...
- Turner Sells Shows Rather Than Network
Around the Net In Media, Joan Voight - Monday, June 29, 2009
To please advertisers that want to hit powerful niches, rather than t ...
- TV Studios Stake Out Comic-Con
MediaDailyNews, - Monday, June 29, 2009
TV studios plan a strong presence at Comic-Con, the annual fan conventi ...
- Fox Sports To Twitter During All-Star Game
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Get ready for sportscasters to increasingly tweet from the booth as th ...
- Sportsman Channel Rebrands, Gets New Logo, Tag
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Modestly distributed Sportsman Channel has jettisoned its 6-year-old logo as part ...
- Study: IPTV Could Eclipse Broadcast Sooner Than Expected
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
While TV broadcasters have the clear edge in online video, they h ...
- UnComfortably Numb
TV Board, Mitch Oscar - Tuesday, June 30, 2009
Last month my satcaster stuffed my monthly biller with a 6-page, weathered-whi ...
- What Will Comic-Con Do For TV Shows This Year?
TV Watch, Wayne Friedman - Tuesday, June 30, 2009
What should Comic-Con bring for TV marketers? Buzz, crazy fans, and, ye ...
- Movie Studios Not Happy About New Oscar Options
Around the Net In Media, Joan Voight - Monday, June 29, 2009
When the Academy of Motion Pictures Arts and Sciences announced it wou ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- General Mills, Nike Among Tour De France Backers
Marketing Daily, Wayne Friedman - Monday, June 29, 2009
Other big advertiser deals include General Motors' Cadillac, which will sponsor ...
- Versus Re-Cycles: Armstrong Rides Tour de France
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Versus' big marketing plans for its Tour de France coverage this ye ...
- King Of Pop's Death Spurs Old-School TV Watching
TV Watch, Wayne Friedman - Monday, June 29, 2009
The reality show that was Michael Jackson's death continued to occupy t ...
- Fox News Viewership Steady, Rivals Falter
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Fox News is on track to have its most-watched year ever, showi ...
- TV Nets Scrambled To Cover Michael Jackson Legacy
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Pop icon Michael Jackson died yesterday afternoon, not long after being rush ...
- Michael Jackson's TV Death: Little Commercialism, But Much More To Come
TV Watch, Wayne Friedman - Friday, June 26, 2009
TV news channels rushed into high gear over the news of Micha ...
- Comcast To Sell Cable Ads for Verizon FiOS TV
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
Setting aside their competitive urges, Comcast and Verizon have agreed that Comca ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- GroupM: Interactive Overtakes Newspaper Ad Spending
Online Media Daily, Joe Mandese - Thursday, June 25, 2009
Interactive media will represent nearly one of every five dollars spent ...
- More Oscar Best-Picture Nominees, More Movie TV Commercials?
TV Watch, Wayne Friedman - Thursday, June 25, 2009
With the movie academy's decision to expand the number of titles ...
- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Reality TV Won't Tell Truth; Someone Suffers Consequences
TV Watch, Wayne Friedman - Wednesday, June 24, 2009
It doesn't hurt to be reminded television can fool with reality ...
- Hotel Room Service: A Billing Precedent for Pay TV. But First, An Auto Insurance Anecdote
TV Board, Mitch Oscar - Tuesday, June 23, 2009
A few years ago on a mild sunny, Saturday afternoon my wi ...
- TV Marketing: Emphasize Positive, Hide Negative -- As Much As You Can
TV Watch, Wayne Friedman - Tuesday, June 23, 2009
NBC Universal looked to cover all the bases when it made ...
- BlackBerry, Glee and Blink?
Notes from the Digital Frontier, David - Friday, June 19, 2009
A few things worth noting, some newer than others due to ...
- Up A Creek: Canoe Swamps Addressable Rollout
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Canoe Ventures, the initiative looking to transform advertising for national cable network ...
- Remote Control Marketing: Don't Interrupt; Interact
TV Board, Robert Rosenthal - Friday, June 19, 2009
Technology allows us to consume information, news, entertainment and more not on ...