- Big Soccer Match On Small Cable Network: All About Language Of Business
TV Watch, Wayne Friedman - Thursday, July 23, 2009
Some sports fans are pissed that they won't get to see t ...
- Spike TV Uses Web to Pick 'Cute' Spokeswoman
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
MTV Networks' Spike.com will invite fans to vote on a collection ...
- Q&A: Brad Adgate, SVP, Research Horizon Media
TV Board, Charlene Weisler - Wednesday, July 22, 2009
Brad Adgate, media research veteran of 31 years, discusses such topics ...
- No More Spin: NBC Needs A Big, Fat Hit
TV Watch, Wayne Friedman - Wednesday, July 22, 2009
Strip out the spin, and all the drama around its executive personaliti ...
- ABC Launches August Reality Show With Shaq
Around the Net In Media, Joan Voight - Monday, July 20, 2009
ABC is picking up the new reality competition show "Shaq Vs." wi ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...
- New Next Likely To Be Wireless Internet TV
Marketing Daily, Aaron Baar - Monday, July 20, 2009
"This holiday season will be an experimental and watershed moment," says A ...
- TV Universe Expands, Share Of Channels Tuned Does Not
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
Despite the rapid expansion of alternative media options, Americans continue to wat ...
- Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals
MediaDailyNews, Joe Mandese - Tuesday, July 21, 2009
More than a month after the U.S. TV industry converted to digit ...
- TV Everywhere: My Prime Time
TV Board, Mitch Oscar - Tuesday, July 21, 2009
There has been a plethora of press these last couple of wee ...
- Twitter Doesn't Need TV -- At The Moment
TV Watch, Wayne Friedman - Tuesday, July 21, 2009
In the early '80s/late '90s, when Nascar races ran on television, ...
- Costs Drive Down Televisa's Net Income
Around the Net In Media, Joan Voight - Monday, July 20, 2009
Mexican broadcast giant Televisa posted a 10.2% gain in net sales ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Famous Footwear Launches First Nationwide Campaign
Marketing Daily, - Friday, July 17, 2009
St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertisi ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Upfront Over For Some -- On To 2010
TV Watch, Wayne Friedman - Monday, July 20, 2009
The upfront is waiting. But, according to many executives, it is actual ...
- Dish Reaches Pact With 46 States Over Marketing Charges
Around the Net In Media, Joan Voight - Thursday, July 16, 2009
Dish Network, a satellite-television provider, settled with 46 states on allegations ...
- Nike Stages a Takeover of Fuel TV
Around the Net In Media, Joan Voight - Thursday, July 16, 2009
Nike is establishing a major promotional beachhead on Fuel TV this mon ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- The Death of One-To-Many
MediaDailyNews, Gerry Campbell - Thursday, July 16, 2009
Media is no longer one (one reporter, one show, one company) talki ...
- Food Advertising Works
Research Brief, Jack Loechner - Friday, July 17, 2009
According to researchers from Yale University, in the journal Health Psychology, publish ...
- 'Parade' Partners for Reality Show With $1 Million Prize
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
A new reality contest is coming to cable TV in which t ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- De Beers Gets Props On 'Today'
Marketing Daily, - Wednesday, July 15, 2009
De Beers wedding bands were chosen by "Today Show" viewers across Ameri ...
- Staples Leverages Nostalgia For BTS Campaign
Marketing Daily, Aaron Baar - Wednesday, July 15, 2009
"We felt there was a role for a bit of nostalgia ...
- Bankers To Buy Young Broadcasting For $220 Million
MediaDailyNews, David Goetzl - Wednesday, July 15, 2009
After reaching out to 66 potential buyers and finding minimal interest, ...
- Recession Fuels Use Of Internet, Other Media
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Recessions may be bad for the media economy, but they appear ...
- No Spinning With Tour De France's Boffo Ratings On Versus
TV Watch, Wayne Friedman - Thursday, July 16, 2009
Name one large TV sporting event that has nearly doubled its viewersh ...
- Pawn Shops, Surgeons Replace Auto Ads on Local TV
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
U.S. TV broadcasters are turning to pawn shops, plastic surgeons, mortgage broker ...
- State Farm's Derby Sponsorship Reaps Exposure
Marketing Daily, - Tuesday, July 14, 2009
By sponsoring the Home Run Derby, State Farm Insurance Co. received $22,850,0 ...