- Nielsen Trades Pocket Pieces For Facebook, Will Conduct Research Via Online Social Network
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen and Facebook this morning announced a multi-year deal that will enab ...
- Nielsen Finds Slight Improvement In Button-Pushing Compliance, Addressing Multi-Viewer Problem With 'Urgency'
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2009
Nielsen Monday updated clients on its ongoing efforts to measure the button-pushi ...
- Old Idea? Maybe It Just Needs A Fresh Look
Online Spin, Robert Dalrymple - Tuesday, September 22, 2009
"Out with the old, in with the new" is an unavoidable philosop ...
- The Weapon of Mass Fascination Has Gone Missing
TV Board, Mitch Oscar - Tuesday, September 22, 2009
Sept. 15 newsflash: The day after the Federal Communications Commission (FCC) reassert ...
- Entertainment At TV's Expense: Has The Emmys Found Its Formula?
TV Watch, Wayne Friedman - Tuesday, September 22, 2009
Another self-deprecating Emmy Awards show -- this one with an uptick ...
- GM's Buick Division Launching New Lacrosse Ads
Marketing Daily, - Friday, September 18, 2009
The new Buick LaCrosse, the first product intro from the "New G ...
- Media Buys: DDS, Cabletelevision Report Big e-Business Increases
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
There is continued growth for electronic transactions in the TV industry wi ...
- Game Time: Fisher Launches AccuScore
MediaDailyNews, David Goetzl - Friday, September 18, 2009
Fisher Communications, which runs the ABC affiliates in Seattle and Portland, h ...
- The Video Revolution: Brought To You By The Traffic Department
TV Board, Matt Wasserlauf - Monday, September 21, 2009
Overnight, the Internet has turned the role of the trafficker into o ...
- Who's To Blame For Slower Local Cable Ad Growth? Apparently Everyone
TV Watch, Wayne Friedman - Monday, September 21, 2009
Addressable advertising won't be the big saviour for cable system operators anyti ...
- Farmer John Beefs Up Hot Dog Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Farmer John, a Los Angeles-based meats brand owned by Hormel that primari ...
- HSBC Sponsors WNYC Performance Space
Marketing Daily, - Thursday, September 17, 2009
HSBC Bank has partnered with New York public radio station WNYC Rad ...
- Jack Daniel's 'Toast' Application Going Strong
Marketing Daily, Karlene Lukovitz - Thursday, September 17, 2009
Wanting to promote the September birthday of Jack Daniel's creator Jasper Newt ...
- Siemens Works To Build Awareness In U.S.
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
The print, online, TV, out-of-home and radio ads are intended to sh ...
- TV Ad Bureau Taps MPG's Lanzano As New President, Succeeds Rohrs
MediaDailyNews, Joe Mandese - Friday, September 18, 2009
Following a six-month search, the Television Bureau of Advertising is poised ...
- NBC, Sprint: 'Heroes' Pitched Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
NBC Universal and Sprint are renewing their marketing deal with new digit ...
- Saturday Night: CBS And ABC Make Sports Noises
TV Watch, Wayne Friedman - Friday, September 18, 2009
Applaud those efforts the networks make to develop new programming ideas f ...
- Southwest Airlines Says Business Is Lifting Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Southwest Airline CEO Gary Kelly says that "it feels like our busine ...
- Fox News: The Importance of Being Ailes
Around the Net In Media, Joan Voight - Thursday, September 17, 2009
Roger Ailes, the former media consultant for Ronald Reagan who runs F ...
- Travel Channel Snares Private-Equity Bids
Around the Net In Media, Joan Voight - Wednesday, September 16, 2009
Private equity firms Kohlberg Kravis Roberts & Co., Thomas H. Lee Partner ...
- LifeLock Names Marvin Davis, Ex Of Comcast, CMO
Marketing Daily, - Wednesday, September 16, 2009
A leader in identity theft protection services, the company has hired Marv ...
- Unilever's Suave Taps Into Emmy Awards
Marketing Daily, - Wednesday, September 16, 2009
Unilever's Suave Professionals brand has tapped actress Kate Walsh of ABC's "Priva ...
- Bausch & Lomb Touts Crystalens In Ad Push
Marketing Daily, - Wednesday, September 16, 2009
Bausch & Lomb is launching an ad campaign for a product f ...
- Verizon, ESPN Team Up For Fantasy Football
Marketing Daily, - Wednesday, September 16, 2009
Verizon and Verizon Wireless are teaming up with ESPN to help fanta ...
- Viacom: Upfront Declines, MTV Rejiggers Focus
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
CEO Philippe Dauman says Viacom sees a slowly improving TV market. T ...
- Discovery Rejects Some Upfront Dollars
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
Discovery Communications CEO David Zaslav said Wednesday that the company opted ...
- Ups/Downs: 'Leno' Drops, 'Loser' Scores
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
The second night of NBC's "Jay Leno" experiment had the show percolatin ...
- Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same
Online Media Daily, Joe Mandese - Thursday, September 17, 2009
Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting onlin ...
- Predicting TV's Future
Online Spin, Dave Morgan - Thursday, September 17, 2009
Television is undergoing an enormous technology-driven transformation. This fact is well kno ...
- NBC And MTV Both Need An Old-School Hit
TV Watch, Wayne Friedman - Thursday, September 17, 2009
For the second time in two days, a major media executive sa ...