- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Mike Shaw To Step Down As ABC Sales Chief, Successor Yet To Be Named
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
Mike Shaw will step down as president-sales and marketing for the A ...
- Death Gives Life To TV Web Ads
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
In an effort to boost their somewhat deathly TV revenue coffers ov ...
- 'Sunday Night Football' Scores for NBC
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
NBC continues to make the most of its opportunities on Sunday nig ...
- Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers sugges ...
- ESPN Deportes Kicks Off Portuguese World Cup Coverage
MediaDailyNews, Erik Sass - Monday, November 30, 2009
ESPN Deportes, ESPN's Spanish-language sports network, is moving to address demand fr ...
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
TV Watch, Wayne Friedman - Monday, November 30, 2009
My four-year-old just graduated from Noggin to Nickelodeon. Now she needs ...
- Zip Codes Grow Broadcast TV Revenue
Video Insider, Michael Kokernak - Monday, November 30, 2009
For the foreseeable future, broadcasters will not have the capability to inse ...
- Hulu Traffic Is Exploding, 4Q Nearly Sold Out
Around the Net In Media, Fern Siegel - Thursday, November 26, 2009
Traffic to the video site backed by NBC, ABC and Fox spik ...
- Hardee's 'Grandpa' Spot Intros Mushroom Thickburger
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2009
The spot -- which begins its television run next week but ...
- Media Insights Q&A With Tony Jarvis
TV Board, Charlene Weisler - Tuesday, November 24, 2009
Tony Jarvis is a self-described "research architect" with experience on all sid ...
- Delisting On Google: What Would This Mean For News Corp.'s TV Content?
TV Watch, Wayne Friedman - Wednesday, November 25, 2009
News Corp's Rupert Murdoch is focused on keeping his newspaper businesses goi ...
- Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2009
In its ongoing quest to entice advertisers and agencies to buy ...
- Season Of Hope For Seemingly Hopeless DVD Market
TV Watch, Wayne Friedman - Tuesday, November 24, 2009
Don't get sucked into the euphoria of quick hits like "Twilight: N ...
- Hulu Crowdsources Content Categorization
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 23, 2009
Hulu -- the joint video venture between NBC Universal, News Corp. a ...
- Network Shows Down In November Sweeps
MediaDailyNews, Wayne Friedman - Friday, November 20, 2009
Remember how big the November sweeps used to be? For viewers, t ...
- After Oprah's Defection, Syndication Needs Its Own Dual Revenue Stream
TV Watch, Wayne Friedman - Monday, November 23, 2009
What happens to TV's syndication business and its TV station clients, n ...
- Interactive TV Easy Like Email
Video Insider, Michael Kokernak - Monday, November 23, 2009
The media and advertising industries are searching for answers on how ...
- Brian Williams: Jon Stewart is Now 'Indispensable'
Around the Net In Media, Joan Voight - Thursday, November 19, 2009
In just the span of a short few years, "Jon Stewart h ...
- Nielsen's Same-Day Decision: All Politics Are Local, All Ratings Are Time-Shifted
MediaDailyNews, Don Seaman - Friday, November 20, 2009
Nielsen's plan to do away with local live audience ratings, replacing th ...
- Spot Runner Debuts Online TV Buying Platform
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Spot Runner, the West Coast media agency which made its name ...
- Nielsen Makes New Cuts In Data Processing Facility, Systems Already Strained
MediaDailyNews, Joe Mandese - Friday, November 20, 2009
At a time when Nielsen's data processing and ratings reporting capabilities appe ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- What Will Cabler's Ownership OF NBC Mean For Local Affiliates?
TV Watch, Wayne Friedman - Friday, November 20, 2009
NBC Universal President/CEO Jeff Zucker expects a Comcast-NBC Universal-General Electric deal ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- How To Revive NBC? Comcast Actually Knows The Way
TV Watch, Wayne Friedman - Thursday, November 19, 2009
If Comcast is really serious about avoiding future derogatory adjectives -- li ...
- Rethinking Interactive TV Measurement
Video Insider, Michael Kokernak - Thursday, November 19, 2009
While today's interactive experiences include on-screen polling and multiple choice questions, t ...
- Two Spots From Overseas That Rock And Soar
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
The first spot is part of a campaign for Acciona, a sustainab ...