- 'When You're A Woman, Happiness Is Just One Purchase Away'
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 31, 2009
That's Sarah Haskins' takeaway after a year of reviewing some of t ...
- 32-Year NBC News Vet Fletcher Leaves
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
NBC News Tel Aviv bureau chief and correspondent Martin Fletcher is leavi ...
- Azek Debuts New TV Spot
Marketing Daily, - Wednesday, December 30, 2009
The TV spot for the Scranton, Penn.-based company focuses on a de ...
- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- By 2015, Expect TV Sets In Cars
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
About 17.6 million television systems for automobiles will ship in 2015, ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- Compete: Pepsi's Online Push A Smart Play
Online Media Daily, Mark Walsh - Tuesday, December 29, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- The Two Faces Of Social TV
Video Insider, Seth Haberman - Tuesday, December 29, 2009
At the recent UBS Media Conference, Glenn Britt, the CEO of Ti ...
- The Connected Consumer
Research Brief, Jack Loechner - Friday, December 25, 2009
According to the Nielsen third quarter Three Screen Report, DVR and onli ...
- AmEx, Weather Channel 'Countdown To Christmas'
Marketing Daily, - Wednesday, December 23, 2009
The Weather Channel Interactive has teamed up with American Express' DailyWish progr ...
- For Set-Top-Box Sailors, It's 1492
TV Board, Dave Zornow - Thursday, December 24, 2009
Research and technology pioneers in the set-top-box space seem to have the ...
- The Real TV Everywhere Has Already Begun -- In San Jose
TV Watch, Wayne Friedman - Thursday, December 24, 2009
San Jose, Calif. police have started a test program that has so ...
- Leverage The Power Of TV By Not Using TV
Marketing: Green, Brad Stewart - Wednesday, December 23, 2009
By "not spending" on a medium as large as TV, innovative compani ...
- Nielsen Releases Local Ratings 'Evaluation' Data:Live, Live+
MediaDailyNews, - Wednesday, December 23, 2009
Nielsen Tuesday released the first set of "evaluation data" for "live" a ...
- Nielsen Releases New Validation Study, Finds Multi Viewer Households Still Vexing
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2009
Nielsen Tuesday released the latest in an ongoing series of "in-panel" validati ...
- Bloomberg TV Taps Rentrak For Viewer Info
MediaDailyNews, Wayne Friedman - Monday, December 21, 2009
Rentrak Corp. has added Bloomberg Television to its list of clients f ...
- Media Insights Q&A with Richard Vogt
TV Board, Charlene Weisler - Wednesday, December 23, 2009
Richard Vogt is vice president at Ipsos Mendelsoh, working on the company ...
- Fourth And Goal for Time Warner And Fox: Kerry Comes In To Kick
TV Watch, Wayne Friedman - Wednesday, December 23, 2009
Serving the public interest AND making billions in profits? Are these t ...
- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Carl, The Rink Guy, Laments Bauer's Success
Marketing Daily, Aaron Baar - Monday, December 21, 2009
The television commercial, which has been airing on hockey-centric programming and seed ...
- CoreMedia Fully Integrates DISH Net
MediaDailyNews, - Tuesday, December 22, 2009
Direct response data processing specialist CoreMedia Systems this morning announced a de ...
- Speaking Volumes
TV Board, Mitch Oscar - Tuesday, December 22, 2009
Dec. 16 & 19 news flashes: Although five major nations, including t ...
- Competition For The Emmys? Maybe A Younger-Skewing TV Awards Show?
TV Watch, Wayne Friedman - Tuesday, December 22, 2009
Just when you though there was an esprit de corps around t ...
- Will 'Avatar' Change The Way We Watch TV?
Around the Net In Media, Fern Siegel - Sunday, December 20, 2009
The 3D digital film "Avatar" was released Friday. And like all technic ...
- Time Warner Cable May Dump Fox O&Os
Around the Net In Media, Fern Siegel - Sunday, December 20, 2009
It's a retrans stalemate. Time Warner Cable will end up dropping Ne ...
- BBC To Bow Web-Ready Set-Top-Box
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 21, 2009
U.K.-based consumers will soon be able to watch BCC programming with ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...