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Results for January 2010
Edible Arrangements Debuts National TV Ads
Marketing Daily, - Friday, January 29, 2010
Edible Arrangements, which sells hand-sculpted, fresh-fruit arrangements, says it's just unleashed a ...
Jeep Launches Ads During Winter X Games
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Jeep's Kim Adams House, head of jeep brand advertising and communications, says ...
Survey: By 2012, 3/4 Of U.S. Will Have HDTV
Marketing Daily, Aaron Baar - Friday, January 29, 2010
Nearly two-thirds of all Americans have a high-definition television in their home, ...
iPad Doesn't Pick Up Hulu
MediaDailyNews, - Friday, January 29, 2010
Apple CEO Steve Jobs boasted that the new iPad was an outstanding ...
Renault First To Launch International TV Station
Marketing Daily, - Thursday, January 28, 2010
reports that French automaker Renault has launched Renault TV, ...
Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit the ...
TV Executives And Talent Who Sucker-Punch And Live To Tell About It
TV Watch, Wayne Friedman - Friday, January 29, 2010
Had enough of Leno and O'Brien? Not us. We're punch-drunk with late-night ...
Stores Getting Cozier With Infomercial Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
Katherine Rosman writes: "Only in the world of infomercials could Popsicle sticks ...
Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is more ...
Hornets' Paul To Star In Right Guard Ads
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
"We have a multi-year relationship with Paul, who happens to be another ...
Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owned, ...
Live Ratings Only Viable Metric For Now
MediaDailyNews, Lyle Schwartz - Wednesday, January 27, 2010
While GroupM agrees that live ratings are not a long-term viable metric ...
TV Shows Need To Be MultiDimensional -- With A Brand Manager Attached
TV Watch, Wayne Friedman - Thursday, January 28, 2010
A really successful TV show doesn't have much to do with actual ...
Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimistic, ...
Q&A With Colleen Fahey Rush
TV Board, Charlene Weisler - Wednesday, January 27, 2010
Colleen Fahey Rush is the executive vice president of strategic insights and ...
TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictions ...
Intel Geeks Out Super Bowl
Marketing Daily, Aaron Baar - Monday, January 25, 2010
The Super Bowl could very well be the only time that self-proclaimed ...
Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Miller High Life won't be doing another one-second commercial for this year's ...
Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performance ...
TV Buyers Beware: A Rumination
TV Board, Mitch Oscar - Tuesday, January 26, 2010
Back in July, I had written a TV Board entitled "All Along ...
Big Ratings Equal Big Buzz - But Maybe Not For Long
TV Watch, Wayne Friedman - Tuesday, January 26, 2010
Here's a truth about mass media and broadcasting: When viewers see a ...
We Just Can't Boil The Video Ocean
Video Insider, Michael Kokernak - Tuesday, January 26, 2010
I tend to lump video viewership into traditional "offline" and "online" buckets. ...
Online Panel Gives Mercedes Green Light On SLS TV Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Mercedes-Benz USA recently asked a year-old online owners panel to give thumbs ...
EA To Tout 'Mass Effect' In 2-Minute Ad Pod
Marketing Daily, Aaron Baar - Friday, January 22, 2010
EA's BioWare division has bought out an entire commercial pod in Sunday's ...
Obit: Former FCC Commissioner Jim Quello, Dead At 95
MediaDailyNews, - Monday, January 25, 2010
Jim Quello, who served as a commissioner of the Federal Communications Commission ...
Nielsen Unveils Plan To Add Online Viewing To C3 Ratings
MediaDailyNews, Joe Mandese - Friday, January 22, 2010
Nielsen Friday announced plans to merge online viewing of TV programs into ...
Brightcove Unveils 'TV Everywhere' Platform, Integrates With Ping
Online Media Daily, - Monday, January 25, 2010
In a move to capitalize on the TV industry's push into online ...
Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now run ...
TeleBrands Audition Seeks The New Billy Mays
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
It's a tall order to replace infomercial superstar Billy Mays, who died ...
Sears Spots Fan Favre Fever
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2010
Sears is unleashing a series of new TV ads starring NFL quarterback ...
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