- Edible Arrangements Debuts National TV Ads
Marketing Daily, - Friday, January 29, 2010
Edible Arrangements, which sells hand-sculpted, fresh-fruit arrangements, says it's just unleashed ...
- Jeep Launches Ads During Winter X Games
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Jeep's Kim Adams House, head of jeep brand advertising and communications, sa ...
- Survey: By 2012, 3/4 Of U.S. Will Have HDTV
Marketing Daily, Aaron Baar - Friday, January 29, 2010
Nearly two-thirds of all Americans have a high-definition television in their hom ...
- iPad Doesn't Pick Up Hulu
MediaDailyNews, - Friday, January 29, 2010
Apple CEO Steve Jobs boasted that the new iPad was an outstandi ...
- Renault First To Launch International TV Station
Marketing Daily, - Thursday, January 28, 2010
The Detroit Bureau reports that French automaker Renault has launched Renault T ...
- Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit t ...
- TV Executives And Talent Who Sucker-Punch And Live To Tell About It
TV Watch, Wayne Friedman - Friday, January 29, 2010
Had enough of Leno and O'Brien? Not us. We're punch-drunk with late-nig ...
- Stores Getting Cozier With Infomercial Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
Katherine Rosman writes: "Only in the world of infomercials could Popsicle stic ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Hornets' Paul To Star In Right Guard Ads
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
"We have a multi-year relationship with Paul, who happens to be anoth ...
- Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owne ...
- Live Ratings Only Viable Metric For Now
MediaDailyNews, Lyle Schwartz - Wednesday, January 27, 2010
While GroupM agrees that live ratings are not a long-term viable metr ...
- TV Shows Need To Be MultiDimensional -- With A Brand Manager Attached
TV Watch, Wayne Friedman - Thursday, January 28, 2010
A really successful TV show doesn't have much to do with actu ...
- Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimisti ...
- Q&A With Colleen Fahey Rush
TV Board, Charlene Weisler - Wednesday, January 27, 2010
Colleen Fahey Rush is the executive vice president of strategic insights a ...
- TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictio ...
- Intel Geeks Out Super Bowl
Marketing Daily, Aaron Baar - Monday, January 25, 2010
The Super Bowl could very well be the only time that self-proclaim ...
- Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Miller High Life won't be doing another one-second commercial for this year ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- TV Buyers Beware: A Rumination
TV Board, Mitch Oscar - Tuesday, January 26, 2010
Back in July, I had written a TV Board entitled "All Alo ...
- Big Ratings Equal Big Buzz - But Maybe Not For Long
TV Watch, Wayne Friedman - Tuesday, January 26, 2010
Here's a truth about mass media and broadcasting: When viewers see ...
- We Just Can't Boil The Video Ocean
Video Insider, Michael Kokernak - Tuesday, January 26, 2010
I tend to lump video viewership into traditional "offline" and "online" bucket ...
- Online Panel Gives Mercedes Green Light On SLS TV Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Mercedes-Benz USA recently asked a year-old online owners panel to give thum ...
- EA To Tout 'Mass Effect' In 2-Minute Ad Pod
Marketing Daily, Aaron Baar - Friday, January 22, 2010
EA's BioWare division has bought out an entire commercial pod in Sunday ...
- Obit: Former FCC Commissioner Jim Quello, Dead At 95
MediaDailyNews, - Monday, January 25, 2010
Jim Quello, who served as a commissioner of the Federal Communications Commissi ...
- Nielsen Unveils Plan To Add Online Viewing To C3 Ratings
MediaDailyNews, Joe Mandese - Friday, January 22, 2010
Nielsen Friday announced plans to merge online viewing of TV programs in ...
- Brightcove Unveils 'TV Everywhere' Platform, Integrates With Ping
Online Media Daily, - Monday, January 25, 2010
In a move to capitalize on the TV industry's push into onli ...
- Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now r ...
- TeleBrands Audition Seeks The New Billy Mays
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
It's a tall order to replace infomercial superstar Billy Mays, who di ...
- Sears Spots Fan Favre Fever
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2010
Sears is unleashing a series of new TV ads starring NFL quarterba ...