- NBC's Real Late-Night Picture: Network Was Losing Money
TV Watch, Wayne Friedman - Friday, January 22, 2010
NBC now gives us a clearer picture of how "The Tonight Sh ...
- FCC Extends Kids Ads Deadline
Around the Net In Media, Fern Siegel - Wednesday, January 20, 2010
Advertisers and agencies, as well as kids TV activists, will get ti ...
- Ford Drives Taurus Through 'White Collar' Game
Marketing Daily, Karl Greenberg - Wednesday, January 20, 2010
Ford has put its Taurus sedan in an online interactive game th ...
- Leno: The Only Surprise Is That Anyone Was Surprised
MediaDailyNews, Steve Sternberg - Thursday, January 21, 2010
The ratings among adults 18-49 and 25-54 for both Jay Leno ...
- TV's Upfront Ad Rollercoaster: It'll Be Up -- And Down As Well
TV Watch, Wayne Friedman - Thursday, January 21, 2010
Don't be fooled by the new surge in some TV ad spendi ...
- Colbert Saves U.S. Speedskating From Falling Through The Cracks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
Nearly 10,000 viewers of Comedy Central's "The Colbert Report" have contributed mo ...
- Kaplan Launches $21M Effort In First Quarter
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
Distance learning has had a boom as people spend money to boo ...
- The News Ecosystem Fosters Repetition
Research Brief, Jack Loechner - Wednesday, January 20, 2010
A new study by the Pew Research Center's Project for Excellence ...
- What the Conan O'Brien Imbroglio Should Teach Him About His Next Gig
Social Media Insider, Catharine P. Taylor - Wednesday, January 20, 2010
I've been spending a lot of time, probably too much, over the ...
- Media Insights Q&A With Mike Pardee
TV Board, Charlene Weisler - Wednesday, January 20, 2010
Every time I ask today's research leaders how they decided on resear ...
- What Do TV Stations Need In 2010? Less National Programming, For One
TV Watch, Wayne Friedman - Wednesday, January 20, 2010
TV stations need to embrace more of their localism to be successf ...
- Target Struts Its Artsy Side On Golden Globes
Marketing Daily, - Monday, January 18, 2010
Commissioned as part of its "Art for All" installation this fall, t ...
- Biard To EVP, Affiliate Sales At Fox Cable
MediaDailyNews, - Monday, January 18, 2010
Long-time Fox Cable executive Michael Biard has been promoted to executive vi ...
- Why Conan O'Brien Can't Go Just Internet -- Yet
Online Spin, Joe Marchese - Tuesday, January 19, 2010
When Conan resurfaces with his new show, many people will be rea ...
- The Third Dimension And The Mysterious Stranger
TV Board, Mitch Oscar - Tuesday, January 19, 2010
At the close of the 19th century - give or take ...
- Not Just The Wrongs But The Rights At NBC, Along With Finger-Pointing
TV Watch, Wayne Friedman - Tuesday, January 19, 2010
t's never a black-and-white TV world, despite all the negatively charged feelin ...
- Nexxus Sponsors Bravo's 'Sheer Genius'
Marketing Daily, - Saturday, January 16, 2010
Nexxus Salon Hair Care is the sole integrated sponsor for the upcomi ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- TV's Biggest Show Hasn't Saved The Music Industry
TV Watch, Wayne Friedman - Monday, January 18, 2010
Years ago, an editor pushed me to write a story about h ...
- Gerber Launching Umbrella Campaign For New 'Generation'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
Gerber is launching a new campaign today on "Live! With Regis a ...
- ABC May Replace 'Oprah' With 'View'
Around the Net In Media, Fern Siegel - Thursday, January 14, 2010
Executives at Disney and ABC are mulling the option of yanking "T ...
- Del Taco Creates Cross-Media Humor Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 14, 2010
The series is set at a Del Taco "just up the stree ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- Coke Gets Millions In Media Value From 'Idol'
Marketing Daily, Wayne Friedman - Friday, January 15, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- VH1 Classic Debuts New Series
MediaDailyNews, - Thursday, January 14, 2010
VH1 Classic is bringing classic music fans an expanded lineup of all-n ...
- The REAL Profanity On TV? Not Where You'd Think
TV Watch, Wayne Friedman - Friday, January 15, 2010
Decency and indecency are back in the courts -- and onscreen ...
- Cox Launches Campaign Backing Wireless Intro
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2010
The creative features a faux wireless service provider, "Your Wireless," at ...
- Nick Sets Sail With Norwegian Cruise
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
After abandoning ship, Nickelodeon has a deal with Norwegian Cruise Line ...
- For NBC, Grabbing Young Viewers Is Tricky Objective
TV Watch, Wayne Friedman - Thursday, January 14, 2010
Many TV networks pride themselves on encouraging youth and transformation. But ...
- Disney Parks Exclusive Sponsor Of 'My Manny'
Marketing Daily, - Tuesday, January 12, 2010
Disney Parks is the exclusive sponsor of the microseries "My Manny," whi ...