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Results for February 2010
Virgin America Too Appear In 'Fly Girls'
Marketing Daily, - Friday, February 26, 2010
Virgin America will be featured in a new television series "Fly Girls," ...
Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says the ...
Future Scheduling Of TV Ads: Where The Consumers Are
TV Watch, Wayne Friedman - Friday, February 26, 2010
Unknown to most viewers, TV programmers can put commercials wherever they like. ...
American Legacy Launches Next Truth Ad
Marketing Daily, - Wednesday, February 24, 2010
The American Legacy Foundation's youth-focused anti-smoking campaign, "Truth," gets a new TV ...
Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effectively ...
Will A Digital Model For Broadcast News Mean More Analysis -- Or Straight News?
TV Watch, Wayne Friedman - Thursday, February 25, 2010
Broadcast and cable TV news shows continue to seek less expensive ways ...
Media Insights Q&A with Bruce Tyroler
TV Board, Charlene Weisler - Wednesday, February 24, 2010
While there are many companies that are examining set-top-box data, Bruce Tyroler, ...
What To Watch: A Singer's Nipple Or An Olympian's Sudden Death?
TV Watch, Wayne Friedman - Wednesday, February 24, 2010
As the NFL does with the Super Bowl, NBC executives talk about ...
Red Robin Launches National Campaign
Marketing Daily, - Monday, February 22, 2010
Red Robin Gourmet Burgers, Inc. today launched a new national campaign that ...
Is Quiz Show Deception Back? TV Tricks Have Never Left
TV Watch, Wayne Friedman - Tuesday, February 23, 2010
From reality to game shows, TV is as full of deception as ...
Dealers Like The Sales Message In Upcoming Chrysler Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
Bradford Wernle reports that Chrysler Group's new dealer council likes the ads ...
Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the games ...
Social Media Not Preferred Recommendation Resource
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
Word-of-mouth recommendations from friends or family remain the most influential resource on ...
Upfront Market 2010: Broadcasters Look To See What's 'Visible'
TV Watch, Wayne Friedman - Monday, February 22, 2010
CBS is among the networks talking big scatter percentage increases in CPMs ...
BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push that ...
Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found that ...
'Idol' Trumps Olympic Viewers
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
The Winter Olympics only got to a silver medal on Tuesday -- ...
Almost Mobilizing The Olympics
Mobile Insider, Steve Smith - Thursday, February 18, 2010
NBC is getting hammered from all sides for its handling of the ...
What Old-Style TV Panel Data Can't Do
Online Spin, Dave Morgan - Thursday, February 18, 2010
After my speech at the Borrell Local Online Advertising Conference in New ...
Tiger Woods Won't Take Questions -- But We'll Be Watching Anyway
TV Watch, Wayne Friedman - Thursday, February 18, 2010
Tiger Woods won't be taking any questions after his live "public statement" ...
Chevy Gives Long A Goodbye And Rolls Out Family-Focused Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
Fox NFL analyst Howie Long has been cut from the new advertising ...
Chanel And Scorsese: "You Looking At Me?"
Marketing Daily, - Tuesday, February 16, 2010
Famed director Martin Scorsese has reportedly directed a TV spot for the ...
Media Insights Q&A: Ed DeNicola and John Morse
TV Board, Charlene Weisler - Wednesday, February 17, 2010
Ed DeNicola and John Morse are two research veterans who have joined ...
NBC Rations Olympics Content While Social Media Grouses
TV Watch, Wayne Friedman - Wednesday, February 17, 2010
You can't see all of your precious Olympic sporting events live on ...
Legacy Media Brands Have Finite Future
Around the Net In Media, Fern Siegel - Monday, February 15, 2010
Newspapers, the newsweeklies and national evening network news programs have suffered from ...
A Screen Shot In 3D
TV Board, Mitch Oscar - Tuesday, February 16, 2010
Two events have catapulted 3D technology into the forefront of media professional ...
Own Up To Your Marketing, Forecast Or Programming Mistakes, Then Take Deep Bow
TV Watch, Wayne Friedman - Tuesday, February 16, 2010
In Japan, Toyota's chairman recently took a bow of contrition for the ...
Walmart And P&G Team To Produce TV Movie
Marketing Daily, Sarah Mahoney - Friday, February 12, 2010
For advertisers, "both studies reinforced the importance of family-friendly ads appearing in ...
Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is going ...
ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik Irwin - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Winter ...
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