- Virgin America Too Appear In 'Fly Girls'
Marketing Daily, - Friday, February 26, 2010
Virgin America will be featured in a new television series "Fly Girls ...
- Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says t ...
- Future Scheduling Of TV Ads: Where The Consumers Are
TV Watch, Wayne Friedman - Friday, February 26, 2010
Unknown to most viewers, TV programmers can put commercials wherever they lik ...
- American Legacy Launches Next Truth Ad
Marketing Daily, - Wednesday, February 24, 2010
The American Legacy Foundation's youth-focused anti-smoking campaign, "Truth," gets a new ...
- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Will A Digital Model For Broadcast News Mean More Analysis -- Or Straight News?
TV Watch, Wayne Friedman - Thursday, February 25, 2010
Broadcast and cable TV news shows continue to seek less expensive wa ...
- Media Insights Q&A with Bruce Tyroler
TV Board, Charlene Weisler - Wednesday, February 24, 2010
While there are many companies that are examining set-top-box data, Bruce Tyrole ...
- What To Watch: A Singer's Nipple Or An Olympian's Sudden Death?
TV Watch, Wayne Friedman - Wednesday, February 24, 2010
As the NFL does with the Super Bowl, NBC executives talk abo ...
- Red Robin Launches National Campaign
Marketing Daily, - Monday, February 22, 2010
Red Robin Gourmet Burgers, Inc. today launched a new national campaign th ...
- Is Quiz Show Deception Back? TV Tricks Have Never Left
TV Watch, Wayne Friedman - Tuesday, February 23, 2010
From reality to game shows, TV is as full of deception ...
- Dealers Like The Sales Message In Upcoming Chrysler Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
Bradford Wernle reports that Chrysler Group's new dealer council likes the a ...
- Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the gam ...
- Social Media Not Preferred Recommendation Resource
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
Word-of-mouth recommendations from friends or family remain the most influential resource ...
- Upfront Market 2010: Broadcasters Look To See What's 'Visible'
TV Watch, Wayne Friedman - Monday, February 22, 2010
CBS is among the networks talking big scatter percentage increases in CP ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found th ...
- 'Idol' Trumps Olympic Viewers
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
The Winter Olympics only got to a silver medal on Tuesday ...
- Almost Mobilizing The Olympics
Mobile Insider, Steve Smith - Thursday, February 18, 2010
NBC is getting hammered from all sides for its handling of t ...
- What Old-Style TV Panel Data Can't Do
Online Spin, Dave Morgan - Thursday, February 18, 2010
After my speech at the Borrell Local Online Advertising Conference in N ...
- Tiger Woods Won't Take Questions -- But We'll Be Watching Anyway
TV Watch, Wayne Friedman - Thursday, February 18, 2010
Tiger Woods won't be taking any questions after his live "public statemen ...
- Chevy Gives Long A Goodbye And Rolls Out Family-Focused Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
Fox NFL analyst Howie Long has been cut from the new advertisi ...
- Chanel And Scorsese: "You Looking At Me?"
Marketing Daily, - Tuesday, February 16, 2010
Famed director Martin Scorsese has reportedly directed a TV spot for t ...
- Media Insights Q&A: Ed DeNicola and John Morse
TV Board, Charlene Weisler - Wednesday, February 17, 2010
Ed DeNicola and John Morse are two research veterans who have join ...
- NBC Rations Olympics Content While Social Media Grouses
TV Watch, Wayne Friedman - Wednesday, February 17, 2010
You can't see all of your precious Olympic sporting events live ...
- Legacy Media Brands Have Finite Future
Around the Net In Media, Fern Siegel - Monday, February 15, 2010
Newspapers, the newsweeklies and national evening network news programs have suffered fr ...
- A Screen Shot In 3D
TV Board, Mitch Oscar - Tuesday, February 16, 2010
Two events have catapulted 3D technology into the forefront of media profession ...
- Own Up To Your Marketing, Forecast Or Programming Mistakes, Then Take Deep Bow
TV Watch, Wayne Friedman - Tuesday, February 16, 2010
In Japan, Toyota's chairman recently took a bow of contrition for t ...
- Walmart And P&G Team To Produce TV Movie
Marketing Daily, Sarah Mahoney - Friday, February 12, 2010
For advertisers, "both studies reinforced the importance of family-friendly ads appearing ...
- Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is goi ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Wint ...