- Marlee Matlin Launches Reality Show on YouTube
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Oscar winner Marlee Matlin had an idea for a reality about t ...
- Sprint Ads Tout Money-Back Guarantee
Marketing Daily, - Wednesday, March 31, 2010
The company will begin touting the plan in a new television ...
- Sears Launches Yard Guru Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2010
"We know that the majority of Americans have been cutting back ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Are They Really Watching?
Engage:Moms, Petra Arbutina - Wednesday, March 31, 2010
Though my television may be on, there's a good chance I lo ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Media Insights Q&A With IAB's Sherrill Mane
TV Board, Charlene Weisler - Wednesday, March 31, 2010
Sherrill Mane began her career in research. Over time, at companies li ...
- Glenn Beck As Face Of Fox News? Maybe
TV Watch, Wayne Friedman - Wednesday, March 31, 2010
It's not about whether Fox News' "Glenn Beck" show has lost so ...
- Retrans Fees: No Long-Term Strategy
Video Insider, Michael Kokernak - Wednesday, March 31, 2010
Retransmission, in my opinion, has injected much needed liquidity into the conte ...
- Nike Shoots New Tiger Woods Spot
Marketing Daily, - Monday, March 29, 2010
According to TMZ, Nike has been working on a new TV sp ...
- Does Anyone Really Know What Time It Is: '30' The New '24'
TV Board, Mitch Oscar - Tuesday, March 30, 2010
According to the behavioral, attitudinal, aspirational OTX LMX Study: "The 24 ho ...
- Being On Television: Shockingly, For The Love Of It
TV Watch, Wayne Friedman - Tuesday, March 30, 2010
People believe in television. Apparently people who appear on TV shows belie ...
- Five Old-School Beer Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
If you've a hankering for beer commercials from the glory days ...
- CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em
TV Watch, Wayne Friedman - Monday, March 29, 2010
CW is now doubling the amount of advertising online on its W ...
- HBO Looking For 'TV Everywhere' Deals
Around the Net In Media, Fern Siegel - Thursday, March 25, 2010
Pleased with early "TV Everywhere" returns from its relationships with Verizon Fi ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- Open Season -- The Upfront Season -- On TV Networks Calling Each Other Out
TV Watch, Wayne Friedman - Friday, March 26, 2010
Just in time for the upfront season, Oxygen is doing its be ...
- Deere Lawn Tractors Target The Artists Within
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
Deere & Company is pitching its John Deere mowers as art too ...
- Net Audience Comfortable With More Ads
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
Hulu might be better off simply dialing up the number of a ...
- Ford Goes All Custom For 'Idol' Final 12
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
"A lot of what Ford does around 'Idol' is online," says Ford ...
- American Airlines Launches New Spots
Marketing Daily, - Wednesday, March 24, 2010
"Late Nate" and "Win-Win" humorously capture travel challenges and the ways t ...
- Top 10 Takeaways from ARF's Annual Convention
Online Spin, Dave Morgan - Thursday, March 25, 2010
I spent several days this week at the Advertising Research Foundation's 56 ...
- Discover These TV Finances: Sarah Palin's Deal With Discovery's TLC
TV Watch, Wayne Friedman - Thursday, March 25, 2010
With the fractionalization of media, Americans are scattered around hundreds of ...
- Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2010
The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade associatio ...
- Media Insights Q&A With Turner Broadcasting's Jack Wakshlag
TV Board, Charlene Weisler - Wednesday, March 24, 2010
Jack Wakshlag, chief research officer for Turner Broadcasting, is a legend ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Media Multitasking On The Rise: Internet, Mobile, And TV
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Popular media multitasking is becoming more fashionable. From its Three Screen Repor ...