- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- Apple TV Still Shooting For Living Rooms
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 28, 2010
Despite its first foray's cool reception, Apple is hard at work ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- The State Of Addressable TV Advertising
TV Board, Chris Pizzurro - Friday, May 28, 2010
Addressable TV companies and implementations can look very different, but they a ...
- Season Ends For Many TV Viewers BEFORE Season Finales
TV Watch, Wayne Friedman - Friday, May 28, 2010
It seems to be an anticlimactic TV season. Many networks shows ha ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...
- Tina Fey Wins Mark Twain Award
MediaDailyNews, - Wednesday, May 26, 2010
Tina Fey, known for her impression of Sarah Palin on "Saturday Nig ...
- Has The Golden Age Of TV Drama Come To An End?
TV Board, Ed Martin - Thursday, May 27, 2010
With the passing this week of ABC's "Lost," Fox's "24" and NBC ...
- Selling A TV Network, Inside Stock Market Info, Or Alec Baldwin Jokes
TV Watch, Wayne Friedman - Thursday, May 27, 2010
Nobody is selling a broadcasting network today -- not Walt Disney, n ...
- 'Coke Happiness Machine' Version Airs On 'Idol'
Marketing Daily, - Tuesday, May 25, 2010
During the video shoot, unsuspecting college students were surprised by small "dose ...
- American Airlines Thanks Troops, Vets, Families
Marketing Daily, Tanya Gazdik - Tuesday, May 25, 2010
Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotional ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- What Will Google's Real TV Strategy Be?
Online Spin, Cory Treffiletti - Wednesday, May 26, 2010
The real battle for "TV" is raging. We saw the first maj ...
- Media Insights Q&A With Steve Leblang
TV Board, Charlene Weisler - Wednesday, May 26, 2010
Steve Leblang is a research veteran whose experience spans over 28 yea ...
- Weather Or Not: A Snowy Super Bowl -- Or Rainy Miami Beach NBA Playoffs?
TV Watch, Wayne Friedman - Wednesday, May 26, 2010
It's not enough to choose a cold-weather Super Bowl. Better to choo ...
- Broadcast's Youth Market Starts At 44
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
The median age of viewers of regular prime-time fare is nearing ...
- The Data In Google TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 25, 2010
David Harry says for the past few years he's been "collecting" Goog ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Could Google TV Be The Picturephone Of The Future?
TV Board, Dave Zornow - Tuesday, May 25, 2010
At the 1964 New York World's Fair, AT&T introduced a new produ ...
- TV Networks Hope To Grow Big While Looking Small
TV Watch, Wayne Friedman - Tuesday, May 25, 2010
A TV niche only takes you so far. Peter Roth, president ...
- Kraft Charts New Course For Its Chips Ahoy Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Chips Ahoy is charting a new marketing direction with a campaign bui ...
- Google TV Opens New Ad Platform
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
Google opened up new inventory for advertisers with Google TV, an interacti ...
- Sony, Google Partner On Android OS Platform
Marketing Daily, - Friday, May 21, 2010
The first release will be "Sony Internet TV," incorporating "Google TV," whi ...
- AdWords For Google TV And Other Unanswered Questions
Online Media Daily, Laurie Sullivan - Friday, May 21, 2010
Google's announcement of the television platform Google TV left a slew ...
- Cable Show Identifies Our Three-Screen Opportunity
TV Board, Michael Kokernak - Monday, May 24, 2010
Two weeks ago at the NCTA's The Cable Show, the iPad w ...
- Tired Of Reality Shows? Broadcast Networks Are, Too -- For Now
TV Watch, Wayne Friedman - Monday, May 24, 2010
Just two reality shows out of 36 new broadcast network shows a ...
- Conan's Rethinking The Future Of Network Television -- And So Am I
Video Insider, Matt Berry - Monday, May 24, 2010
Not sure if you had the chance to catch Conan O'Brien's intervi ...
- See the Soccer Spot Nike Says Might Be Its Best Ad Ever
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
...
- AutoTrader Touts Its Classics Web Site
Marketing Daily, - Thursday, May 20, 2010
The "Lost Weekend" campaign features a 30-second TV spot highlighting how absorb ...