- Bosch Effort Focuses On Refrigerator Technology
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
Bosch is launching a new French-door refrigerator in the U.S. but t ...
- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Mootopia Goes To The Dentist
Marketing Daily, - Wednesday, June 30, 2010
The 60-second spot extends the CMPB's "Mootopia" campaign on the beauty benefi ...
- Honda Sings An Aria To Clear Lots
Marketing Daily, - Wednesday, June 30, 2010
The ad campaign's initial spot opens with an opera diva singing ...
- Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyk ...
- Larry King To Kill 'Live'
MediaDailyNews, - Wednesday, June 30, 2010
Cable news talk show host Larry King Tuesday announced plans to e ...
- Comcast Launches Summer Kids' Lineup On Demand, Online
MediaDailyNews, - Tuesday, June 29, 2010
Comcast announced the launch of its summer kids' lineup On Demand a ...
- Pay To Play: Is Hulu Plus A Step Away From An Ad-Supported Model Or The New Freemium Norm?
Online Media Daily, Gavin O'Malley - Tuesday, June 29, 2010
Beginning what some analysts see as the beginning of a slippery sli ...
- Media Insights Q&A With New Media Vision's Todd Lituchy
TV Board, Charlene Weisler - Wednesday, June 30, 2010
Todd Lituchy has had an extensive media career spanning three continents. He ...
- Sports Leagues That Nix Instant Replay Risk Losing Fans -- And Credibility
TV Watch, Wayne Friedman - Wednesday, June 30, 2010
Sports organizations like FIFA, the worldwide soccer organization, have been against usi ...
- Hulu Plus: More Whatever
VidBlog, Steve Smith - Wednesday, June 30, 2010
The long-awaited Hulu premium program launched yesterday. Or I think Huluplus launch ...
- Why TV Advertisers Are Spending More for Less This Season
Around the Net In Media, Fern Siegel - Tuesday, June 29, 2010
After forking over price increases of 7% to 10% for ad ti ...
- Hulu's Premium Plus Debuts
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 29, 2010
Following months of rumors and speculation, Hulu on Tuesday unveiled its subscripti ...
- State Farm Targets 18-25 With 'Magic Jingle'
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
State Farm Director of Marketing Tim Van Hoof tells Marketing Daily, "Onli ...
- Fla. County Busy Selling Unspoiled Beauty
Marketing Daily, Karl Greenberg - Monday, June 28, 2010
The campaign uses a "fresh TV" approach wherein a raft of ...
- The Canoe Ventures/AMC Fish-Nor-Fowl Conundrum
TV Board, Mitch Oscar - Tuesday, June 29, 2010
This past month, as marketers and their agencies tried to negotiate t ...
- High Ratings For World Cup -- But Long Term- Prospects For U.S. Soccer On TV? No Goal
TV Watch, Wayne Friedman - Tuesday, June 29, 2010
Soccer, with its long heritage in Europe, Latin America, and other par ...
- Old Spice's Manly Body Wash TV Spot Takes Film Grand Prix
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
...
- Nivea Partners With Singer Natasha Bedingfield
Marketing Daily, - Friday, June 25, 2010
Nivea's happiness campaign helps people connect by bringing them together to celebra ...
- Web Caught Up In World Cup Mania
Online Media Daily, Mark Walsh - Friday, June 25, 2010
You know soccer has hit the big time in the U.S. wh ...
- Ban Of Movie Futures Biz Really Ban On Public Info
TV Watch, Wayne Friedman - Monday, June 28, 2010
The Motion Pictures Association of America looks like it got what ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Miranda Lets Stations Display Tweets On-Air
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
Miranda Technologies has partnered with Quest Research & Development Corp. to off ...
- Hulu Plus Launch Looms
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 25, 2010
Hulu could begin beta testing its subscription service, "Hulu Plus," as ear ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- Former NBC TV Prez To Pace Business Dean
MediaDailyNews, - Thursday, June 24, 2010
Neil S. Braun, former president of the NBC Television Network and C ...
- Study Says Viewers Stick With HD Commercials
TV Board, Dave Zornow - Friday, June 25, 2010
High-definition TV has been good to TV manufacturers, program producers and consumer ...
- Local Fox Newscasts: Attached to Bigger Branding Issues
TV Watch, Wayne Friedman - Friday, June 25, 2010
Some Fox TV stations newscasts are guilty-by-brand association. Not that advertisers' real ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...