- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- My Damn Channel Debuts 10 New Custom Channels
MediaDailyNews, - Thursday, July 29, 2010
My Damn Channel is launching a new slate of original programming ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Programmers' Life Span: Guessing The Time-Line
TV Watch, Wayne Friedman - Thursday, July 29, 2010
What causes the departure of a network programming chief? Surely, low-rated sho ...
- Web-Enabled TV A Bigger Draw than 3-D
VidBlog, Steve Smith - Thursday, July 29, 2010
The TV industry has gotten behind 3-D in a big way th ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- 'Video Is Dead' Cries Abound -- But Long Live Digital Services
TV Watch, Wayne Friedman - Wednesday, July 28, 2010
Video is dead? Who knew? Actually, it seems "video is dead" ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- Wealthy Viewers Are Back This Summer. Do They Still Matter?
TV Watch, Wayne Friedman - Tuesday, July 27, 2010
Wealthy viewers are often "light" TV viewers who typically are not expos ...
- 'We're Not Car Salesmen': Justin Timberlake Drinks the Brandertainment Tequila-Ade
VidBlog, Steve Smith - Tuesday, July 27, 2010
Justin Timberlake thinks the customers for 901 Tequila are "smart," too sma ...
- Season 4, Episode 1: 'Public Relations' -- The Floors, The Whores And The Ham(m)
Mad Blog, - Monday, July 26, 2010
To be honest, I found the opening painful and slow, and so ...
- The Face Doesn't Lie
Marketing Daily, Bob McCurdy - Monday, July 26, 2010
Studies show radio ads are as engaging as TV commercials. ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Univision Taps FreeWheel To Make It Digital Player
Online Media Daily, Gavin O'Malley - Friday, July 23, 2010
Univision Communications' digital division Univision Interactive Media has tapped video monetization technolo ...
- Nets Cooling On Serialized TV Shows
TV Watch, Wayne Friedman - Monday, July 26, 2010
Some TV producers say the networks don't want good -- but sometim ...
- Microsoft Advertising Connects The Screens
Online Media Daily, Laurie Sullivan - Thursday, July 22, 2010
Multi-screen adoption of digital technology and devices has created a challenge f ...
- CBS Daytime: Less Soap, More Yapping, And The Oprah Factor
TV Watch, Wayne Friedman - Friday, July 23, 2010
There'll be more talk, less romance -- and no Oprah -- associat ...
- No Oprah? No Problem. WLS-TV Goes Local To Replace Her
TV Watch, Wayne Friedman - Thursday, July 22, 2010
WLS-TV Chicago's decision not to replace "The Oprah Winfrey Show" at ...
- The Video Revolution May Be Tablet-ized
VidBlog, Steve Smith - Thursday, July 22, 2010
Is the iPad and similar tablets the platform that Web video h ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- New Ways To Market TV Shows: It's In The Bag
TV Watch, Wayne Friedman - Wednesday, July 21, 2010
Where are the commercials for upcoming TV shows? Some analysts say ...
- Uh-Oh: Even 'Real' TV Performers Want More Money
TV Watch, Wayne Friedman - Tuesday, July 20, 2010
Reality TV performers going out on strike? Something is wrong with th ...
- TV's Sponsored Vignettes: When Marketing Messages Breed Expectation
TV Watch, Wayne Friedman - Monday, July 19, 2010
We've all grown accustomed to TV drama and sitcom stars working new-sty ...
- Fear Sells
Video Insider, - Monday, July 19, 2010
A friend of mine from a major cable network recently told m ...
- Google's Viacom Victory Cost Over $100 Mil
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 16, 2010
In an interesting side note from Google's second quarter earnings call yesterda ...
- Lightning In A Jar For Reality Shows: What Happens When The Fire Is Out?
TV Watch, Wayne Friedman - Friday, July 16, 2010
We have reached new ground in the 10-year-old history of modern ...