- Convergence: What Will Win?
Marketing Daily, David Wertheimer - Thursday, July 15, 2010
What we need to do is to work across industry lines ...
- Sports Leagues Face Lower-Rated All-Star Events -- But Advertisers Still Come To Play
TV Watch, Wayne Friedman - Thursday, July 15, 2010
Major League Baseball's All-Star game seems to matter less each year f ...
- ESPN, FIFA Big Winners In World Cup Coverage Online
Online Media Daily, Mark Walsh - Tuesday, July 13, 2010
ESPN got into a spat with CBS Sports last month when ...
- Head-Scratching-Worthy TV Ad Moves
TV Watch, Wayne Friedman - Wednesday, July 14, 2010
Some TV advertising moves can make you scratch your head. On Monda ...
- Viral Video: The Summer Reruns
VidBlog, Steve Smith - Wednesday, July 14, 2010
Some of you youngsters may be too young to recall a ti ...
- Are We In An Internet Bubble?
Video Insider, Michael Kokernak - Wednesday, July 14, 2010
The TV set-top box was marginalized by Steve Jobs at the rece ...
- GM Offers Hands-On Role To 'Vette Buyers
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
Chevrolet is launching its first TV ad for Corvette in five year ...
- AmEx Touts Small Biz Aids
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
American Express is launching a new campaign for its Open business sui ...
- Independent TV Producers Want Some Control Back -- Circa 1992
TV Watch, Wayne Friedman - Tuesday, July 13, 2010
Bring back Fin-Syn, the Financial Interest and Syndication rules? Sort of. Independe ...
- No Accounting For Profit? TV Shows' Puzzling Financial Picture
TV Watch, Wayne Friedman - Monday, July 12, 2010
TV shows make and lose money in varying degrees. But the specifi ...
- Report: Apple TV To Charge $0.99 Per Episode
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 9, 2010
Think of it as iTunes for your TV. Apple TV will se ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Chrysler Lets Buyers Return Unwanted Vehicles
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
A Chrysler spokesperson says the efforts will be backed with national advertisi ...
- MTV Networks Acquires Social Express, Forays Into Social Gaming
Online Media Daily, Gavin O'Malley - Thursday, July 8, 2010
Hoping to refresh Nickelodeon Digital's offerings, MTV Networks on Thursday agreed ...
- Conan O'Brien Near Possible Emmy Reward: But Who Will He Thank If He Gets It?
TV Watch, Wayne Friedman - Friday, July 9, 2010
"NBC congratulates Conan": That's the official statement from the Peacock Network. Yea ...
- YouTube Leanback Could Use Less Google and More Pandora
VidBlog, Steve Smith - Friday, July 9, 2010
It's been years since I heard the concepts of "lean-in" and "lean-bac ...
- Slouching Towards Engagement: YouTube's 'Leanback' Bid
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 8, 2010
Further positioning itself as a TV alternative, YouTube has launched a n ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- A New Look At Branded Content
TV Board, Andy Meyers - Thursday, July 8, 2010
Every year at the upfronts, we get a glimpse of new programmi ...
- LeBron's ESPN Deal: New Checkbook Journalism -- Or Something Else?
TV Watch, Wayne Friedman - Thursday, July 8, 2010
LeBron James' now highly touted big news announcement on ESPN on Thursd ...
- Exclusive: Relativity + Netflix Stream Pact Pushes Pay TV
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
Relativity and Netflix announced their "groundbreaking deal to stream first run, stud ...
- National Pep Boys Effort Taps Mixed Media
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
The change in marketing strategy also shifted the focus to consumer researc ...
- Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2010
As part of a push to accelerate the role digital set-top da ...
- Facebook, Twitter Battle For Billions In TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2010
Social networks, such as Facebook and Twitter, are now going after t ...
- Online Measurement Guru Bhatia Out As Nielsen Reorganizes Digital Team
Online Media Daily, Joe Mandese - Wednesday, July 7, 2010
Manish Bhatia, one of the pioneers of online audience measurement, and t ...
- Media Insights Q&A With David Leider
TV Board, Charlene Weisler - Wednesday, July 7, 2010
David Leider is the CEO of GSTV, also known as Gas Stati ...
- Branded Entertainment Can Still Be Awkward And Inorganic
TV Watch, Wayne Friedman - Wednesday, July 7, 2010
Trying to make money for your TV show in the 2010-2010 ...
- What Is Premium Online Video?
Video Insider, Mike Henry - Wednesday, July 7, 2010
For viewers, more than production value or even celebrity, premium is ...
- Netflix Enters Pay TV Fray
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 6, 2010
Netflix has entered into a partnership with Hollywood production shop Relativity Medi ...
- Hulu's New Pay Service: Remind You Of Something, Circa 1975?
TV Watch, Wayne Friedman - Tuesday, July 6, 2010
Hulu's move to start a pay service for $9.99 a month isn ...