- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- Cable Hits Achieve Record Status For Season
MediaDailyNews, Wayne Friedman - Tuesday, August 31, 2010
Cable's big summer shows are nearing their respective zeniths -- as ...
- Head of Radio and TV Martí Resigns
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
Radio/TV Martí director Pedro Roig resigned Friday after more than seven yea ...
- Will Murdoch Make Or Break Apple's Hollywood Dreams?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 31, 2010
Last week, sources told Bloomberg that Apple is in advanced talks wi ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- HBO Grabs Most Emmys, 'Modern Family' Best Comedy
MediaDailyNews, - Monday, August 30, 2010
HBO grabbed the most prizes at the Primetime Emmy Awards on Sunda ...
- 'Mad Men' Stars Shill For Real Brands, Blurring Boundaries
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- Meet The Web TV Wranglers
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 30, 2010
As the Web TV landscape continues to take shape, a handful ...
- AutoTrader Extends 'Heart & Mind'
Marketing Daily, - Friday, August 27, 2010
The Atlanta-based division of Cox Communications will also increase its exposure ...
- ABC News Revamps Exec Producer Roles
MediaDailyNews, - Friday, August 27, 2010
"Nightline" executive produer James Goldston will now oversee "This Week with Christia ...
- NBC Emmy Feeds Save The Best For Live
VidBlog, Steve Smith - Monday, August 30, 2010
Jimmy Fallon breathed some welcome life into the usual tedium of awar ...
- Infiniti Wins An Emmy In NBC/Academy Deal
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The automaker, whose U.S. offices are in Nashville, Tenn., has inked ...
- AutoTrader Classics Hits TV To Tout Print Pubs
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot th ...
- Will Digital Entities Want To Play In The Big-Budgeted TV Game?
TV Watch, Wayne Friedman - Friday, August 27, 2010
Where does one market TV shows in the new digital age? ...
- TV Networks' Digital Platforms STILL Experimental, Yielding Digital Pennies
TV Watch, Wayne Friedman - Thursday, August 26, 2010
Those "digital pennies" Jeff Zucker, president and CEO of NBC Universal, complain ...
- As The World Turns (And My Head Spins) With ABC News' iPad App
VidBlog, Steve Smith - Thursday, August 26, 2010
The ABC network has done famously well with the video app ...
- Season 4, Episode 5: The Parent Trap
Mad Blog, - Wednesday, August 25, 2010
Sally's acting out, Roger's acting out, Betty's acting out, and Don, f ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Yahoo And Hulu: Who Gets The Branding Investment Benefit?
TV Watch, Wayne Friedman - Wednesday, August 25, 2010
If Yahoo buys into Hulu, does the move for the long-time searc ...
- Avon Launches 60-Plus Skincare Line
Marketing Daily, Sarah Mahoney - Monday, August 23, 2010
The Anew Platinum products, which include a night cream and serum, wi ...
- Fewer Paid Subscribers For TV: Long-Term Worry Or Just A Hiccup?
TV Watch, Wayne Friedman - Tuesday, August 24, 2010
The market for paid television -- basic cable, satellite and teleco packag ...
- Upload It And They Will Come
Video Insider, Karen Herman - Tuesday, August 24, 2010
For television historians, it used to be that the only way ...
- Traditional TV Services Still Tops With Households
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 23, 2010
Despite the best efforts of top tech companies from Apple to Googl ...
- Truth Campaign: Watch Out for Zombies
Marketing Daily, Karl Greenberg - Friday, August 20, 2010
Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, sa ...
- Real-Time Community, Big-Scale Events Still Desirable In TV World
TV Watch, Wayne Friedman - Monday, August 23, 2010
One wonders if television can add more real-time community -- one whe ...
- FiOS App To Stream TV To iPad, Tablets
MediaDailyNews, Wayne Friedman - Thursday, August 19, 2010
Moving into more immediate TV viewing for new mobile devices, Verizon's Fi ...
- Disruptive TV: Will Consumers Buy In After Getting Jostled?
TV Watch, Wayne Friedman - Friday, August 20, 2010
Talk about TV disruption and you're talking about what the world ...
- Hold Onto Your Wigs, Fellas: The Drag Queen Web Series Is Here
VidBlog, Steve Smith - Friday, August 20, 2010
We've had foul-mouthed Long Island Neanderthals enshrined as working class heroes ...
- Products Touted By Schlocky TV Ads Are On A Retail Shelf Near You
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
Matt Robinson reports that more than 90% of TeleBrands' sales now co ...
- No More Chimpanzee-Business From Dodge
Marketing Daily, - Wednesday, August 18, 2010
Besides taking the ad off the air, Dodge said it stopped ...