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Results for September 2010
The Fad That Is 3D TV.
Notes from the Digital Frontier, ryan.y - Friday, September 24, 2010
This week I want to look at a revitalized fad within consumer ...
ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik Irwin - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank text ...
Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a minivan ...
Yahoo Debuts Entertainment, New Shows
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesday ...
Television Is The Drug Of Choice -- And 'Choice' Is The New Addiction
TV Watch, Wayne Friedman - Thursday, September 30, 2010
Television has always been a drug -- metaphorically speaking. What you probably ...
Betty Crocker Repositions Warm Delights As A 'Reward'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Betty Crocker Warm Delights broke a new campaign this week that shifts ...
Top Networks Sue Web TV Service Ivi
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 29, 2010
Online subscription service Ivi is being sued by the top networks for ...
DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik Irwin - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ads, ...
Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of different ...
TV Networks Are Booking Canoe iTV Spots
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
CEO David Verklin said he stopped touting Canoe Ventures' interactive TV advertising ...
Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have the ...
Viewers Didn't Want To Be Conned? Lonely Ratings For 'Lone Star'
TV Watch, Wayne Friedman - Wednesday, September 29, 2010
One of the more highly touted dramas of the new season, Fox's ...
Twitter Hatches Another TV Series
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 28, 2010
Blog-born media projects are
2007. TV networks, for one, have refocused ...
Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik Irwin - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of the ...
Microsoft Kinect For Xbox Attracts Big-Name Advertisers
Online Media Daily, Laurie Sullivan - Monday, September 27, 2010
Disney, Chevrolet, Sprint and T-Mobile are banking on Microsoft Xbox 360 and ...
Broadcast Networks In The 'Negative' Still Looking For Quality
TV Watch, Wayne Friedman - Tuesday, September 28, 2010
NBC -- the fourth-place network Jeff Zucker leaves behind -- isn't worth ...
GetGlue Signs Big TV Nets for Social Fan Site
MediaDailyNews, Erik Sass - Friday, September 24, 2010
GetGlue, a social network sometimes described as "like FourSquare, but for entertainment," ...
Netflix And NBC Expand Content Partnership
Online Media Daily, Gavin O'Malley - Friday, September 24, 2010
Netflix and NBC Universal on Friday expanded their content-sharing agreement to include ...
TV As Mature Business Executive; The Internet, A Pimply, Promising Teenager
TV Watch, Wayne Friedman - Monday, September 27, 2010
The saying goes: Dying is easy; comedy is hard. New age marketers ...
The Age of Personal Media Entrepreneurship Begins
VidBlog, Steve Smith - Monday, September 27, 2010
At this evening's OMMA Awards Hitviews' founder Walter Sabo will be hoping ...
NBCU, Netflix Expand Sharing Deal
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 24, 2010
Netflix has entered into an expanded license agreement with NBC Universal, which ...
Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment are ...
Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik Irwin - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed on ...
Podell Steps Down As CEO Of Next New Networks
Online Media Daily, Gavin O'Malley - Thursday, September 23, 2010
On the heels of reaching its one-billionth page-view, Web TV network creator ...
How Branded Entertainment Can Help The New Reality Of TV Production Finances
TV Watch, Wayne Friedman - Friday, September 24, 2010
If Ben Silverman is right, all future TV series will need bigger ...
As Unfair and Unbalanced as You Like
VidBlog, Steve Smith - Friday, September 24, 2010
One of the weird consequences of post-mass media is that we can ...
Season 4, Episode 9: The Birds, The Astronaut, And The Space Race
Mad Blog, Barbara Lippert - Thursday, September 23, 2010
I like the fact that "Mad Men" is increasingly about the shifting ...
Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In
Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaDailyNews, Joe Mandese - Thursday, September 23, 2010
In a move that has potentially significant implications for how telecasters, advertisers, ...
To Retarget Or Not To Retarget? When It Comes To Search, There's No Question
SearchBlog, Laurie Sullivan - Thursday, September 23, 2010
Retargeting will become a necessary tool for online marketers as the advertising ...
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