- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- All The News That's Fit To Be Extinct: Most Americans Believe Traditional Media Are Doomed
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
About two-thirds of Americans still prefer getting their news from traditional med ...
- Alvarez Joins Telemundo As VP, Sales
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
Mike Alvarez, who has worked in branded entertainment sales at both Lifeti ...
- 15 Seconds That Piss Me Off
Online Media Daily, George Simpson - Friday, October 29, 2010
According to the AP this week, the 15-second ad is increasingly commo ...
- The Really Interesting Stories On Reality Shows Are Still Off-Camera
TV Watch, Wayne Friedman - Friday, October 29, 2010
So you're getting an audition on NBC's "America's Got Talent." You f ...
- Harris Poll: Networks Face Two-Front War
VidBlog, Steve Smith - Friday, October 29, 2010
It is not as if traditional media needed more bad news, b ...
- 'Cutting The Cord' Or Just Cutting Back?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 28, 2010
Comcast lost 622,000 cable subscribers in the first 9 months of t ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- Irwin Gotlieb: No More ARPU Available From Digital Goods
Online Spin, Dave Morgan - Thursday, October 28, 2010
If you work around the media industry, you certainly hear the te ...
- Everyone's Got A TV Price: Cablevision, Fox, And Even New York-Area Viewers
TV Watch, Wayne Friedman - Thursday, October 28, 2010
Who knew that Cablevision already makes lots of money by running F ...
- Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its histo ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- A Review of Google TV Interface, Advertising, Distribution
MediaDailyNews, Chris Pizzurro - Tuesday, October 26, 2010
The real showstoppers here are the Applications from the independent professional broadba ...
- More Viewing Of CW's Commercials Online: What Was The Choice Again?
TV Watch, Wayne Friedman - Wednesday, October 27, 2010
CW says a whopping 95% of its online commercials are being se ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Nike, LeBron James Address 'Controversy Head-On'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
In a move that was controversial in some quarters -- notably tho ...
- Sundance Channel Touts MIM As TV's New 'Innovation' Metric
MediaDailyNews, - Monday, October 25, 2010
Sundance Channel Monday unveiled a new advertiser-focused audience metric dubbed MIM, ...
- TV Is Still Hot -- Now, And Even Next February
TV Watch, Wayne Friedman - Tuesday, October 26, 2010
Who -- or what -- is driving the TV advertising market the ...
- JetBlue, Southwest Take Shots At Other Carriers' Baggage
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Charisse Jones takes a look at the advertising fisticuffs between two airlin ...
- Romagnoli To VP, Production, Azteca America
MediaDailyNews, - Friday, October 22, 2010
Roberto Romagnoli has been named vice president, production and entertainment for Azte ...
- For TV Networks, Too Much Possible Disruption From Google TV?
TV Watch, Wayne Friedman - Monday, October 25, 2010
As a marketing tool, TV networks want their programs to be "searche ...
- Viewers: I Want My VEVO
VidBlog, Steve Smith - Monday, October 25, 2010
VEVO is this year's Hulu. In fact the latest comScore online rankin ...
- Moonves Predicts Evening News Shift
Around the Net In Media, Fern Siegel - Friday, October 22, 2010
CBS Corp. Chairman Leslie Moonves recently predicted a fast-changing newscast format becau ...
- Google's Web-TV Encounters Content Roadblocks
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 22, 2010
No one ever said Web TV was going to be easy.Late th ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- Netflix Digital Prowess: More Streaming Than DVD Rentals
MediaDailyNews, Wayne Friedman - Thursday, October 21, 2010
Netflix has turned the digital corner this year: Now more consumers a ...